Mara Beauty

2019's Best New Beauty Products For Every Day In January

Ah, January. A fresh year, a fresh start… a fresh set of self-imposed expectations. You make resolutions to be better, to do more, to dramatically make over every square inch of your life — from turning your side hustle into a full-time job, to starting a daily meditation practice. These goals tend to be so high that one oft-cited statistic claims only eight percent of people actually keep their New Year’s resolutions. So here’s an easy one that you can stick to: Commit to a single act of self-care by treating yourself to one (or more) of January 2019’s new beauty products.

Now’s the perfect time to step out of your beauty comfort zone, and the latest releases across makeup, hair care, nail care, skincare, fragrance, and wellness offer unlimited opportunities for experimentation. “My makeup predictions as we move into 2019 is that this will be a big year for more natural looking formulas in terms of foundation,” Marco Castro, an editorial makeup artist whose work has appeared on the covers of Vogue and Harper’s Bazaar tells The Zoe Report. “More of a velvety complexion and a high gloss lip.” Pair Laura Mercier’s new Flawless Lumière Radiance-Perfecting Foundation with the soon-to-be-released Dior Lip Glow To The Max gloss to get the look.

For hair, January brings styles that are a little more glamorous than your go-to messy bun. "Women still want hairstyles that feel effortless in 2019 but we'll see a move towards more polished looks, with extra lift and volume to the hair,” Justine Marjan, a celebrity hair expert known for styling the strands of Kim Kardashian and Ashley Tisdale, tells The Zoe Report. She regularly gives her celeb clients extra volume with extensions, and predicts that adding low-key length will be a big trend for everyone with headband-style extensions. “It’s one of my quickest tips for getting ready in a pinch and always looks glamorous,” she says. High shine hair is also on the radar for January, courtesy of IGK Hair Care’s brand new Speechless Dry Oil Finishing Spray.

On the heels of Pantone announcing Living Coral as 2019’s color of the year, orange and yellow nail polish shades will soon be everywhere. “Bright yellows were huge for 2018, and you will see a continuation of that,” Gina Edwards, a celebrity manicurist who works with Rosie Huntington Whiteley and Tiffany Haddish, tells us. “Think russet oranges, warm yellows, and even sage or olive green.” Butter London Patent Shine 10X Shimmer Nail Lacquer in Living Coral hits the nail on the head — especially when paired with Sally Hansen’s forthcoming Hard As Nails Vitamin Strength Serum to keep nails strong and healthy.

Indie Lee

The theme carries over into skincare, where Indie Lee will soon launch its Daily Vitamin Infusion, an oil-meets-serum product infused with plant-derived ceramides and vitamins A, C, and E to support the skin’s barrier. Also trending? CBD oil. Mara Beauty Algae Retinol Oil pairs the ingredient with sea minerals and evening primrose; and Josie Maran is set to launch Skin Dope, a blend of the brand’s signature argan oil and CBD oil, in early January.

Ahead, 31 beauty buys — one for every day in January — that put the “new” in New Year’s resolution.


UNLIMITED Lash Lifting and Lengthening Washable Mascara



Resolve to level-up your lash game with the new Unlimited Mascara from L'Oreal, which features a tapered brush that bends into two different positions — all the better to coat those hard-to-reach lashes and keep them perfectly separated.

Make It Last Charcoal Setting Spray



Charcoal makes the move to makeup with this spray from Milani. It acts as both a setting product (to keep makeup in place) and a stand-in for your oil-blotting sheets (thanks to charcoal's ability to absorb excess oil).

Lip Glow To The Max



Is there anything that Dior's soon-to-be-launched lip gloss can't do? It hydrates, plumps, and even features "Color Reviver technology that adjusts to each person’s unique pH for an instant flush of customized color," the brand says in a press release.

Flawless Lumière Radiance-Perfecting Foundation


Laura Mercier

The brand known for flawless foundation is back with a brand new formula. This one is arguably the most natural-looking in the Laura Mercier repertoire, with a luminous finish, medium coverage, and intense hydration (courtesy of silver ear mushroom extract).

Expert Color Lip Cube Fluid Velvet



Castro is all about velvet textures for January, like the matte-but-hydrating finish from VDL's new Lip Cube Fluid Velvet matte liquid lipsticks.

Stay Matte Concealer


Rimmel London

Coming soon in January 2019: A new "humidity-proof, sweat-proof, and heat-proof" concealer from Rimmel London, which comes in 20 shades and lasts through 24 hours of wear.

Hair Care

Wonder Drops Hair Masks


John Frieda

Launching in early January, John Frieda's frizz-targeting Wonder Drops Mask uses avocado to smooth and soften hair in a matter of minutes.

SPEECHLESS Dry Oil Finishing Spray for Hair and Body


IGK Hair Care

High shine hair, right this way. IGK's new SPEECHLESS Dry Oil can be used on hair *and* body for all-over hydration and glow.

Come Clean Shampoo



Kinky-Curly recently reformulated and re-released its Come Clean Shampoo, now with phytic acid to keep hair protected from hard water and prevent mineral damage.

MAGIC ROOT Precision Pen



Skip your color touch-up this month and grab L'Oreal's Magic Root Precision Pen instead, which provides temporary color so you can extend time between salon visits (or conceal those gray hairs that keep popping up).

The Essentials


Act + Acre

Consider this the hair care equivalent of starting a juice cleanse for the new year (but so, so much easier to stick to). The cold-processed scalp treatment, shampoo, and conditioner deliver nutrients to your scalp and strands — without any harsh chemicals, parabens, sulfates, or silicones.

Nail Care

Pantone Color of the Year 2019 Patent Shine 10X Shimmer Nail Lacquer


Butter London

The easiest way to add a little Living Coral to your life? With this new Pantone-approved polish from Butter London.

Hard as Nails Vitamin Strength Serum


Sally Hansen

Yes, serum for your nails is officially a thing thanks to Sally Hansen's forthcoming release. A pump a day keeps nails and cuticles healthy and strong with vitamins A, C, and E.

Envy The Adventure



Edwards predicts olive green will be everywhere in January. Get in on the trend with this long-wearing version from OPI.

Forever Fades Fast


Smith & Cult

If Living Coral and dusty rose had a polish baby, it would be this just-launched shade from Smith & Cult.

Rose Polish Remover Liquid Formula



Here's an easy New Year's resolution: Trade in your acetone polish remover for a non-toxic version from Tenoverten, made with natural ingredients like horsetail leaf extract (said to make nails stronger) and rose essential oil (so much nicer than that chemical acetone smell).


Skin Dope


Josie Maran

Josie Maran will be launching two versions of Skin Dope come January: One that features its go-to argan oil with 100 milligrams of pure CBD (to detress the skin), and another that utilizes a blend of 50 percent argan oil with 50 percent hemp seed oil (to keep skin clear and glowing under makeup).

Algae Retinol Oil


Mara Beauty

Calming CBD comes together with wrinkle-reducing retinol in Mara's latest release, to increase cellular turnover and give you totally blissed-out skin in just a few drops.

ZOE™ Luxx



Washing your face will never be the same. The just-launched Zoe Luxx utilizes sonic pulsations to cleanse and exfoliate skin — and includes a heated metal attachment to provide anti-aging facial massage. The result? Sculpted facial muscles and better product absorption.

EXFOLIATE Glycolic Acid Exfoliating Solution



Pestle & Mortar's new acid exfoliator uses gentle glycolic acid to slough away dead skin cells and even skin tone — and with "a free acid-value of 6.8% and a pH of 3.8," according to the brand's site, it won't irritate sensitive skin.

Daily Vitamin Infusion


Indie Lee

The January cold is bound to be rough on your skin. Grab Indie Lee's upcoming Daily Vitamin Infusion to protect your barrier with plant-based ceramides (essential for plump, healthy skin) and your daily dose of vitamins A, C, and E (to neutralize environmental pollution).

Genius Sleeping Collagen



The plant-based ingredients in Algenist's recent Sleeping Collagen mask helps skin produce more of its own collagen. Expect to wake up glowing, with fewer fine lines.

Confidence in a Cream Rosy Tone Vitality Moisturizer


IT Cosmetics

New this month, IT Cosmetics has released a fresh take on their cult-favorite Confidence In a Cream Moisturizer; this time, with peony extract and rose pigments to deliver hydration *and* a rosy glow.


Red Apple, White Peony, and Cashmere Wood Eau de Parfum


Beauty Pie

Beauty Pie's first fragrance, a blend of red apple and peonies inspired by "the air in a flower shop," was blended by the well-known perfumer Frank Voelkl (Le Labo, Glossier) — so you know it's good. Bonus: It's just $21.20 for monthly members.

Musc Impérial Pure Perfume


Atelier Cologne

Atelier Cologne's latest release, Musc Imperial, is a Mediterranean-inspired mix of clary sage, bergamot, and amber — all of which are responsibly harvested from around the world.

Eau de Parfum Holiday Limited Edition



Tiffany's new fragrance blends light iris with musky patchouli for a mix that's subtle and sophisticated — but it's available for a limited time only.

Rose Kabuki



Inspired by Japanese Kabuki theater, Dior’s take on rose is delicate and powdery, with notes of cotton and musk. In other words, it’s the perfect everyday scent.

Body Care

Intensive Body Cream


Grown Alchemist

Grown Alchemist's limited-edition release perfectly tailors elements of the brand's signature skincare for the body: natural ingredients, intense hydration, and pretty packaging.

Needles No More Neck Sculpting Cream



Keep your neck in check with Dr. Brandt's latest: A neck-firming cream that comes complete with a Gua Sha tool to aid in lymphatic drainage and sculpt the jawline.

G.DAY Ginger + Ashwagandha Energy Body Wash



Of course Goop's newest arrival includes ashwaganda, a buzzy stress-reducing adaptogen. The brand's Ginger + Ashwagandha Energy Body Wash is perfect for morning showers, since the aromatherapy benefits of ginger and pink peppercorn berries will wake you right up.

Magic CBD Drops


Happy Not Perfect

Made with full spectrum hemp CBD oil, Happy Not Perfect's first foray into daily supplements is said to reduce feelings of stress and anxiety — and we all know that less stress leads to better skin (not to mention a lit-from-within glow). What a way to start the year, right?