These Are 2019's Best New Beauty Products, Including A Game-Changing Serum

by Jessica DeFino
Mara Beauty

Ah, January. A fresh year, a fresh start… a fresh set of self-imposed expectations. You make resolutions to be better, to do more, to dramatically make over every square inch of your life — from turning your side hustle into a full-time job, to starting a daily meditation practice. These goals tend to be so high that one oft-cited statistic claims only eight percent of people actually keep their New Year’s resolutions. So here’s an easy one that you can stick to: Commit to a single act of self-care by treating yourself to one (or more) of January 2019’s new beauty products.

Now’s the perfect time to step out of your beauty comfort zone, and the latest releases across makeup, hair care, nail care, skincare, fragrance, and wellness offer unlimited opportunities for experimentation. “My makeup predictions as we move into 2019 is that this will be a big year for more natural looking formulas in terms of foundation,” Marco Castro, an editorial makeup artist whose work has appeared on the covers of Vogue and Harper’s Bazaar tells The Zoe Report. “More of a velvety complexion and a high gloss lip.” Pair Laura Mercier’s new Flawless Lumière Radiance-Perfecting Foundation with the soon-to-be-released Dior Lip Glow To The Max gloss to get the look.

For hair, January brings styles that are a little more glamorous than your go-to messy bun. "Women still want hairstyles that feel effortless in 2019 but we'll see a move towards more polished looks, with extra lift and volume to the hair,” Justine Marjan, a celebrity hair expert known for styling the strands of Kim Kardashian and Ashley Tisdale, tells The Zoe Report. She regularly gives her celeb clients extra volume with extensions, and predicts that adding low-key length will be a big trend for everyone with headband-style extensions. “It’s one of my quickest tips for getting ready in a pinch and always looks glamorous,” she says. High shine hair is also on the radar for January, courtesy of IGK Hair Care’s brand new Speechless Dry Oil Finishing Spray.

On the heels of Pantone announcing Living Coral as 2019’s color of the year, orange and yellow nail polish shades will soon be everywhere. “Bright yellows were huge for 2018, and you will see a continuation of that,” Gina Edwards, a celebrity manicurist who works with Rosie Huntington Whiteley and Tiffany Haddish, tells us. “Think russet oranges, warm yellows, and even sage or olive green.” Butter London Patent Shine 10X Shimmer Nail Lacquer in Living Coral hits the nail on the head — especially when paired with Sally Hansen’s forthcoming Hard As Nails Vitamin Strength Serum to keep nails strong and healthy.

Indie Lee

The theme carries over into skincare, where Indie Lee will soon launch its Daily Vitamin Infusion, an oil-meets-serum product infused with plant-derived ceramides and vitamins A, C, and E to support the skin’s barrier. Also trending? CBD oil. Mara Beauty Algae Retinol Oil pairs the ingredient with sea minerals and evening primrose; and Josie Maran is set to launch Skin Dope, a blend of the brand’s signature argan oil and CBD oil, in early January.

Ahead, 31 beauty buys — one for every day in January — that put the “new” in New Year’s resolution.


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