It's OK to admit that the new 2019 K-beauty products have taken over your life (or, more accurately, your medicine cabinet's shelves). As the Korean beauty boom continues to, well, boom, it seems like each passing day introduces a new brand, product, or innovative ingredient previously undiscovered. It's a good time to be a skin care devotee, too; as you undoubtedly know, the very first step in K-beauty is having a natural, well-moisturized glow.
Some of 2019's latest and greatest may come from emerging brands you haven't heard of quite heard of yet — such as I DEW CARE or Mediheal (which is finally available in the U.S.). Others come from brands you probably know off the top of your head, like Glow Recipe's new Avocado Melt Retinol family; having arrived online at Sephora on Aug. 8, the $49 Avocado Melt Retinol Sleeping Mask and the $42 Avocado Melt Retinol Eye Sleeping Mask take everything fans adored about the the original Avocado Melt Sleeping Mask and adds in a game-changing dose of encapsulated retinol — making it Glow Recipe's first retinol launch and its first eye product launch. (You can pick up both new additions in-store at Sephora starting Aug. 15, too.)
Another favorite in the Korean skincare world, Dr. Jart+, expanded its best-selling Cicapair collection on July 23. Formulated with redness-fighting tiger grass, the new additions include the $48 Cicapair Tiger Grass Calming Gel Cream, $23 Cicapair Tiger Grass Calming Mist, and the $42 Cica Rescue Kit (which would regularly retail for $71). That's not all, though — the brand's $48 V7 Priming Moisturizer also just arrived on Sephora's virtual shelves, proving that multi-step moisturizers are still a product to watch in 2019.
All of that is just the tip of the iceberg, though. Ahead, 12 new — or new-to-the-U.S. — K-beauty products that deserve a spot in your collection.