It's OK to admit that the new 2019 K-beauty products have taken over your life (or, more accurately, your medicine cabinet's shelves). As the Korean beauty boom continues to, well, boom, it seems like each passing day introduces a new brand, product, or innovative ingredient previously undiscovered. It's a good time to be a skin care devotee, too; as you undoubtedly know, the very first step in K-beauty is having a natural, well-moisturized glow.
Some of 2019's latest and greatest may come from emerging brands you haven't heard of quite heard of yet — such as I DEW CARE or Mediheal (which is finally available in the U.S.). Others come from brands you probably know off the top of your head, like Glow Recipe's new Avocado Melt Retinol family; having arrived online at Sephora on Aug. 8, the $49 Avocado Melt Retinol Sleeping Mask and the $42 Avocado Melt Retinol Eye Sleeping Mask take everything fans adored about the the original Avocado Melt Sleeping Mask and adds in a game-changing dose of encapsulated retinol — making it Glow Recipe's first retinol launch and its first eye product launch. (You can pick up both new additions in-store at Sephora starting Aug. 15, too.)
Another favorite in the Korean skincare world, Dr. Jart+, expanded its best-selling Cicapair collection on July 23. Formulated with redness-fighting tiger grass, the new additions include the $48 Cicapair Tiger Grass Calming Gel Cream, $23 Cicapair Tiger Grass Calming Mist, and the $42 Cica Rescue Kit (which would regularly retail for $71). That's not all, though — the brand's $48 V7 Priming Moisturizer also just arrived on Sephora's virtual shelves, proving that multi-step moisturizers are still a product to watch in 2019.
All of that is just the tip of the iceberg, though. Ahead, 12 new — or new-to-the-U.S. — K-beauty products that deserve a spot in your collection.
Applying this mask to your pout, pre-lipstick, makes sure the delicate skin is moisturized and smooth.
Boost your skin's fight against acne across multiple fronts: This mask clears pores, reduces any breakouts, and whisks away leftover redness.
This overnight eye area mask from Glow Recipe moisturizes, brightens, and de-puffs your skin as you sleep.
A more low-key approach to retinol, this sleeping mask is formulated to gently moisturize and energize your skin while you snooze.
Part eyeliner stamp, part liquid liner, this easy-to-use innovation from Kaja makes it easy to get the perfect cat-eye, every time.
Inside this primer-moisturizer hybrid is a cocktail of vitamins — it contains vitamins B3, C, F, K3, B5, E, and H.
This new mask from Peach & Lily is currently sold out on the brand's website — so make sure you grab yours before fans realize it's still in stock at Ulta.
A holy-grail collection for shoppers with redness-prone skin, this kit lets you try out the Cicapair products at a more budget-friendly price.
Tone and hydrate your skin with just one swipe by adding LANEIGE's two-in-one moisturizer to your routine.
Throw this on-the-go mist in your purse, then spritz it on throughout the day to instantly calm and moisturize dry, irritated skin.
A new addition at Soko Glam, this toner uses fermented licorice, ginseng roots, and yes, snail secretion to add moisture back into your skin.