Breast Cancer Awareness Month doesn’t officially start until October 1, but designers are already getting a jump on their philanthropic efforts. Leading the pack is Stella McCartney, who unveiled a gorgeous bra crafted from paper-thin cotton with lace trim called the Louise Listening. Elegant and feminine, the bra is designed with a very special wearer in mind: survivors of double mastectomy—a surgery often employed as a strike against breast cancer. McCartney’s mother Linda lost her battle with the disease in 1998 so the British designer is especially attuned to the needs and desires of patients—including comfort (the bra gently compresses the chest to aid the healing process) and beauty. Proceeds of the bra’s sales will go to the Hello Beautiful Foundation, a London-based charity for breast cancer fighters and their families. We can’t wait to see what other stylish and potentially life-changing designs the fashion world debuts throughout Breast Cancer Awareness Month.