Designer Ulla Johnson Launches E-commerce

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One of the fashion crowd’s best-kept secrets is Brooklyn-based designer Ulla Johnson. Her brand of casual cool blends effortless tailoring, natural fabrics and bohemian prints (basically, it’s the off-duty uniform you’ve been looking for). This fall Johnson finally launched e-commerce, meaning her easy-breezy prints and ethereal silhouettes are now even easier to get into our closets. We couldn’t be more excited to shop her lush knits, slouchy outerwear and hyperfeminine dresses from the comfort of our own homes. We’ve rounded up a few of her most inspiring outfits and separates to get you started.

Wrap up in a layered look of skinny trousers, a poncho and a floppy hat, or layer this flirty printed dress over tights and a turtleneck.

Stock up on cozy knitwear like this Fair Isle sweater and bubblegum pink turtleneck for a winter look sure to turn heads.

We can't wait to get our hands on her cool range of accessories, like this tassel necklace and furry clutch. Did we mention her shoes are also to die for?

Our Picks

Anika Dress

$485

Ulla Johnson

Kitty Alpaca Sweater in Lollipop

$395

Ulla Johnson

Adelaide Bootie

$450

Ulla Johnson