The Hottest New Must-Have Denim

Will Vendramini

Let’s face it: Denim is as essential to our wardrobe as shoes and underwear. We love denim, wear it in all its glorious forms and rely on it as our go-to fabric of choice. But after a while jeans can all start to look the same, and we become desperate for a pair that—like us—stands out from the crowd a bit. Thank you Shopbop for addressing our fashion concerns with the just-launched Principle Collection of 15 exclusive styles, all created in partnership with top brands in the denim industry. There is the MiH High-Rise Super Flare for the ’70s enthusiast, the Rag & Bone Pencil Straight Leg for the classic girl, the Blank Denim Vegan Leather Ankle Skinny for the eco-conscious type, the Frame Paperboy-Waist Wide Leg for the fashion-forward chick and the 3×1 High-Rise Cropped Micro Flare for the adventurous style-setter. And that’s just the beginning. This is all to say, there is a style waiting for you—just a few clicks away. These unique silhouettes are available year-round, and make sure to keep an eye out for special seasonal washes. Here, a few of our favorite looks from the new collection.