Will Vendramini

The Hottest New Must-Have Denim

Let’s face it: Denim is as essential to our wardrobe as shoes and underwear. We love denim, wear it in all its glorious forms and rely on it as our go-to fabric of choice. But after a while jeans can all start to look the same, and we become desperate for a pair that—like us—stands out from the crowd a bit. Thank you Shopbop for addressing our fashion concerns with the just-launched Principle Collection of 15 exclusive styles, all created in partnership with top brands in the denim industry. There is the MiH High-Rise Super Flare for the ’70s enthusiast, the Rag & Bone Pencil Straight Leg for the classic girl, the Blank Denim Vegan Leather Ankle Skinny for the eco-conscious type, the Frame Paperboy-Waist Wide Leg for the fashion-forward chick and the 3×1 High-Rise Cropped Micro Flare for the adventurous style-setter. And that’s just the beginning. This is all to say, there is a style waiting for you—just a few clicks away. These unique silhouettes are available year-round, and make sure to keep an eye out for special seasonal washes. Here, a few of our favorite looks from the new collection.


The Principle Pencil Leg Jeans


Rag & Bone

The Principle Paper Bag Trouser Jeans


Frame Denim

The Principle Mid Rise Vegan Leather Skinny


Blank NYC

The Principle Super Flare Jeans


M.I.H. Jeans

The Principle High Rise Crop Micro Flare Jeans