Praise be to the affordable fashion gods! Target just announced its Spring 2021 Designer Dress Collection, and this season’s selection will include breezy springtime offerings from ALEXIS, RIXO, and celebrity go-to Christopher John Rogers. And — deep breath, it gets even better — the entire 70-piece collection starts at $40 and caps at $60, meaning you can craft a full designer ensemble without having to max out your credit cards. Target has had a longstanding tradition of collaborating with contemporary designers, and launched its first Designer Dress Collection last year with capsule offerings from LoveShackFancy, Cushnie, and Lisa Marie Fernandez. This year’s summer selection of designer dresses is a colorful and diverse celebration of designer artistry that will be Target’s most size-inclusive to date. Sizes range from XXS to 4X and shopping, both online at target.com and in select retailers, begins May 16. Tarjay, you’ve done it again.
For this season’s drop, Target tasked the three brands to craft collections that captured their label’s signature spirits solely in the form of summer dresses. For designer Christopher John Rogers, that meant tapping into his natural propensity for exuberant color palettes and a naturally joyful spirit. “Ever since I was a kid, I have always aspired to create designs that empower the wearer to feel their most self-expressive,” said Rogers in an interview with InStyle. “I hope when Target guests wear Christopher John Rogers for Target, they feel like their most fabulous.” As for RIXO’s founders Orlagh McCloskey and Henrietta Rix, the duo experimented with colorful graphic prints while Alexis Barbara Isaias, co-founder of her eponymous brand, celebrated the beauty of feminine silhouettes.
Target’s designer collection is a well-crafted love letter to 2021’s many spring dress trends. You’ll spot the colorful gingham trend in a green and yellow number from CJR, as well as a multi-printed slip dress from RIXO that creates a kitschy illusion of the patchwork, craftcore trend. Flouncy sleeves and ruffle detailing are also sprinkled throughout the collection, namely in a deep tangerine dress from ALEXIS. The dress practically commands you to wear it while you order a round of citrus-infused summer cocktails.
On April 29, Target released the lookbook for its Spring 2021 Designer Dress Collection, offering an even larger glimpse of what’s to come. Scroll ahead to browse the pics for yourself and mentally bookmark any dresses that catch your eye.