The Age Women Stop Shopping At Zara, According To Science

Let’s be clear right from the start: There’s no specific age at which you “should” completely quit shopping at Zara. After all, the fast-fashion retailer is the go-to destination for every budget-conscious fashion girl, with eternal classics and top trends in constant affordable rotation. But according to a recently released survey, brand preferences with our beloved Zara—particularly based on factors like income and career development—do see a decline, and it’s not at the age you’d expect.

Consumer analysis agency Insight Rooms found that our social engagement with Zara peaks between the ages of 23 and 27 before “basically collapsing,” and by 33, this engagement is essentially negligible at less than 1%. Yet while the brand “skews young,” founder Ed Dilworth has said, “the looks include more conservative and classic styles that stretch up into that older range more than the youth brands.” And if you’re a serious Zara aficionado like us, you won’t let news like this change your shopping habits. (Although we do think your credit card would thank you.)