7 Places Fashionable Brides Actually Shop (And What They Buy)

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As a bride-to-be, it’s hard to demonstrate your sartorial prowess when traditional bridal boutiques offer you the same four silhouettes every other bride is also buying. The lack of fresh options has led fashion-forward retailers to curate alternatives ranging from avant-garde jumpsuits to whimsical accessories, and in some cases even commission designers for exclusive bridal collaborations. Here, we round up the online destinations that cater to the fashionable bride who wants to stand out from the pack (and keep wearing her purchases long after the big day).

Dominica Gown

$2,700

Houghton

FORWARD By Elyse Walker

Go here for: Edgy ready-to-wear and unique accessories

Lace Matilde Bridal Heels

$765

Aquazzura

FORWARD By Elyse Walker

Ornate Charm Chandelier Earring

$325

Oscar de la Renta

FORWARD By Elyse Walker

The Te Amare Dress

$8,500

Johanna Ortiz

Moda Operandi

Go here for: Capsule collections from a range of up-and-coming designers as well as custom fittings, veils and a curation of the best rehearsal dinner dresses under the sun

Multi-Stone Earrings

$3,400

Marlo Laz

Moda Operandi

Mini Amor Fati Ivory Crocodile

$2,565

M2Malletier

Moda Operandi

Bride Bardot Lace Off The Shoulder Gown

$850

Topshop

Nordstrom

Go here for: Affordable and unique gowns, including Topshop's bridal collection, glamorous heels and a wide range of hair accessories

Alegra Crystal Leaf Halo & Sash

$300

Brides & Hairpins

Nordstrom

Kami Ruffle Sandal

$975

Jimmy Choo

Nordstrom

Stranded Garland Floral-Printed Silk Dress

$950

Zimmermann

My Theresa

Go here for: Head-turning statement pieces for the wedding weekend and beyond

Feather-Trimmed Satin Mules

$750

Prada

My Theresa

Faux Pearl Necklace

$1,100

Gucci

My Theresa

Lace-Trimmed Broderie Anglaise Silk-Chiffon Gown

$2,526

Roberto Cavalli

The Outnet

Go here for: An impressive selection of alternative wedding gowns and accessories from high-fashion designers, as well as extensive bridesmaid and reception options

Macramé And Suede Ankle Boots

$567

Gianvito Rossi

The Outnet

Gold-Plated Swarovski Crystal Headband

$220

Jennifer Behr

The Outnet

Thurloe Draped Cutout Jersey And Crepe Jumpsuit

$2,275

Roksanda

Net-A-Porter

Go here for: The ultimate edit of cool, unconventional bridal pieces from the hottest designers

Crystal-Embellished Mirrored-Leather Sandals

$595

Giuseppe Zanotti

Net-A-Porter

18-Karat White And Rose Gold Diamond Earrings

$2,900

Suzanne Kalan

Net-A-Porter

Dalila Sleeveless Maxi Dress

$3,295

Maria Lucia Hohan

Shopbop

Go here for: Ethereal, feminine and flattering dresses, ranging from contemporary to designer price points

Wild Thing Slide Flats

$475

Aquazzura

Shopbop

Aveline Chandelier Earrings

$648

Jennifer Behr

Shopbop