7 Places Fashionable Brides Actually Shop (And What They Buy)

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As a bride-to-be, it’s hard to demonstrate your sartorial prowess when traditional bridal boutiques offer you the same four silhouettes every other bride is also buying. The lack of fresh options has led fashion-forward retailers to curate alternatives ranging from avant-garde jumpsuits to whimsical accessories, and in some cases even commission designers for exclusive bridal collaborations. Here, we round up the online destinations that cater to the fashionable bride who wants to stand out from the pack (and keep wearing her purchases long after the big day).

FORWARD By Elyse Walker

Go here for: Edgy ready-to-wear and unique accessories

FORWARD By Elyse Walker

FORWARD By Elyse Walker

Moda Operandi

Go here for: Capsule collections from a range of up-and-coming designers as well as custom fittings, veils and a curation of the best rehearsal dinner dresses under the sun

Moda Operandi

Moda Operandi

Nordstrom

Go here for: Affordable and unique gowns, including Topshop's bridal collection, glamorous heels and a wide range of hair accessories

Nordstrom

Nordstrom

My Theresa

Go here for: Head-turning statement pieces for the wedding weekend and beyond

My Theresa

My Theresa

The Outnet

Go here for: An impressive selection of alternative wedding gowns and accessories from high-fashion designers, as well as extensive bridesmaid and reception options

The Outnet

The Outnet

Net-A-Porter

Go here for: The ultimate edit of cool, unconventional bridal pieces from the hottest designers

Net-A-Porter

Net-A-Porter

Shopbop

Go here for: Ethereal, feminine and flattering dresses, ranging from contemporary to designer price points

Shopbop

Shopbop