See The First Images From Balmain For H&M
Homepage photo: @gigihadid
We’ve been anxiously awaiting the arrival of Balmain for H&M since Olivier Rousteing dropped news of the collab on the Billboard Music Awards red carpet earlier this year. Flanked by Jourdan Dunn and Kendall Jenner at his side wearing embellished, hardware-heavy pieces from the impending collection, the fashionable tease sent our designer-loving hearts aflutter. Fast forward to the Harper’s Bazaar Icons party following New York Fashion Week, where Gigi Hadid showed up in a bodycon number plucked from the capsule (and thus reinvigorated our excitement).
To that end, it’s no surprise to see all 3 mega-models starring together in the first images from the campaign which debuted today on H&M’s Instagram. Bedecked in black and white bedazzled splendor and dripping in statement bling, Rousteing’s Balmain Army has never looked better. We’re girding our loins (and wallets) for the official release of the line, in stores November 5th. (Conveniently, well in time for the holiday party circuit—plan accordingly.)