This Color Is Suddenly Everywhere


“Pretty in pink” has been a thing for, well, ever—but until recently, the color was déclassé in a sense, reading overly girly or (even worse) juvenile. Blush, however, is the shade aiming to shatter pink’s bubblegum subtext, as it’s seen prominently in every Spring 2017 collection from Gucci to Chanel. Done in a range of materials like silk, velvet, patent leather and beyond, the pastel tone is at once ladylike and fresh, feeling wearable and age-appropriate in the form of separates and accessories. Here, shop our edit of pieces to get ahead of the color you’ll be seeing a lot more of in the coming months.

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Pink, Please!

High Heel Velvet Ankle Boots



Frilled Merino Wool Knit


Velvet Puffer Jacket



Rosamand Top


Rebecca Minkoff

Wilfred Poussin Bomber



Sutton Coat



Frayed-Textured Crepe-Camisole


Raquel Allegra

Malia Small Bag


Creatures of Comfort

Angora Mix Cardigan


Rebecca Taylor

Draped Hammered-Charmeuse Dress



Studded Corded Lace Ballet Flats



Fleming Medium Leather Shoulder Bag


Tory Burch

Wrap-Effect Ribbed Wool Sweater



Clarita Bow-Embellished Suede Sandals


Alexandre Birman

Elegant Patent-Leather Tote


Mansur Gavriel