This Color Is Suddenly Everywhere

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“Pretty in pink” has been a thing for, well, ever—but until recently, the color was déclassé in a sense, reading overly girly or (even worse) juvenile. Blush, however, is the shade aiming to shatter pink’s bubblegum subtext, as it’s seen prominently in every Spring 2017 collection from Gucci to Chanel. Done in a range of materials like silk, velvet, patent leather and beyond, the pastel tone is at once ladylike and fresh, feeling wearable and age-appropriate in the form of separates and accessories. Here, shop our edit of pieces to get ahead of the color you’ll be seeing a lot more of in the coming months.

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Pink, Please!

High Heel Velvet Ankle Boots

$50

Zara

Frilled Merino Wool Knit

$85

Velvet Puffer Jacket

$135

Topshop

Rosamand Top

$158

Rebecca Minkoff

Wilfred Poussin Bomber

$198

Artizia

Sutton Coat

$198

Reformation

Frayed-Textured Crepe-Camisole

$275

Raquel Allegra

Malia Small Bag

$380

Creatures of Comfort

Angora Mix Cardigan

$395

Rebecca Taylor

Draped Hammered-Charmeuse Dress

$480

Protagonist

Studded Corded Lace Ballet Flats

$545

Valentino

Fleming Medium Leather Shoulder Bag

$550

Tory Burch

Wrap-Effect Ribbed Wool Sweater

$575

Tome

Clarita Bow-Embellished Suede Sandals

$650

Alexandre Birman

Elegant Patent-Leather Tote

$825

Mansur Gavriel