This Brand Lets You Personalize Your Denim Exactly The Way You Want It

No matter the season, denim will always be wardrobe staple. From patchwork to embroidered styles, jeans are no longer just worn for functionality; they also have the ability to make a statement. Enter M.i.h Jeans, the cult brand that allows you to customize your denim just the way you want it. Through the Denim Girls Project, customers can re-tailor their denim, choose how they want it embroidered, add tassels or use the bespoke service to personalize their pair. The brand also offers seven vintage styles for denim enthusiasts, all modeled in its campaign by an “international gang of denim girls” that include London ladies, New Yorkers, LA girls and Swedish beauties of all backgrounds. “It feels playful, modern and collaborative,” founder Chloe Lonsdale said. With a team that can cater to our wildest design imaginations, we couldn’t agree more. Visit the M.i.h. Jeans site to personalize your own pair here.

Courtesy of M.i.h Jeans
Courtesy of M.i.h Jeans
Courtesy of M.i.h Jeans
Courtesy of M.i.h Jeans
Courtesy of M.i.h Jeans
Courtesy of M.i.h Jeans