Why This It-Girl Denim Line Is About To Blow Up

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With the rise of vintage-inspired denim, cool-girl line GRLFRND has become a favorite among the style-set, including the likes of Gigi Hadid and Emily Ratajkowski. The line’s offering of classic silhouettes echoes signature denim of the ’90s (and the styles are appropriately named after supers like Cindy Crawford), yet are rendered in modern fits to flatter contemporary shapes. Just when we thought we couldn’t get more obsessed, GRLFRND introduced a new customizable embroidery feature in partnership with the LA-based design studio Lot, Stock and Barrel—which excitingly allows us to make the blues all our own. Whether you want to personalize the waistband with your initials, or adorn the jacket’s collar with a sassy quip, its handwritten-like font instantly adds a quirky, personal touch. Ahead, browse through for the coolest embroidery inspiration, and shop the three customizable styles exclusively on Revolve to score yours.

Courtesy of GRLFRND

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Courtesy of GRLFRND
Courtesy of GRLFRND
Courtesy of GRLFRND

GRLFRND Karolina Custom High-Rise Skinny Jeans, $210.

GRLFRND Daria Custom Oversize Denim Trucker Jacket, $288.

GRLFRND Cindy Custom High-Rise Jean Shorts, $148.