(Fashion)

Givenchy Jeans: The Brand Officially Enters The World Of Denim

by Laura Lajiness Kaupke

With less than 24 hours until the first-ever publicly accessed fashion show, Riccardo Tisci is honoring NYC with more than a city street runway. Giving basic bottoms the special treatment, Givenchy has launched the 2015 Jeans story proving that high fashion’s obsession with denim is here to stay. The ad campaign stars Candice Swanepoel and pays tribute to ’90s denim culture with American style at the core. The look? Street vibes fused with couture sophistication—aka the epitome of modern Givenchy style. Considering our adoration for the Parisian label, we’re quick to admit our need for these cool-kid jeans: a skinny silhouette with leather treatment to up the edge factor. While we definitely think all should nab a pair, a level of exclusivity remains—the jeans are only available at the Givenchy boutique on Madison Avenue. For those fortunate souls in NYC, you win—otherwise take peek at the campaign below if you’re unable (or unwilling) to justify a plane ticket for good jeans.

Courtesy of Givenchy

Givenchy Does Denim

Courtesy of Givenchy

The jeans feature leather pockets...

Courtesy of Givenchy

...and bright white stitching.