(Designers)

The First Drop Of Phoebe Philo’s Namesake Brand Is Here

We’re obsessed.

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Phoebe Philo
Phoebe Philo brand
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It’s been over two years since Phoebe Philo announced the news of her upcoming label — June 2021, to be exact. Now, the wait is finally over: On October 30 at 11 a.m. EST, the former Chloé and Celine creative director’s namesake brand dropped its inaugural collection, titled A1, which includes 150 products. This marks the esteemed designer’s first big move following a five-year hiatus from the fashion industry — so, needless to say, the style set is beyond hyped.

Philo’s first assortment undeniably honed in on texture, as evinced by the fringy leather bomber jacket, sequin midi dress, merino knits, and wool twill trousers. On the accessories front, Philo’s loyal fans will notice the shoe selection harkens back to her Celine days, with its square-toe silhouettes and “ugly” aesthetic — see the lace-up ankle boots and fringe-adorned loafers. The sumptuous gold and silver jewelry, too, seems to be a hit, considering many styles are already out of stock.

As for the price range? We won’t sugarcoat it: The looks come with a hefty price tag — precisely $750 to $19,000. That said, perhaps invest in a one-of-a-kind statement piece you won’t find anywhere else (like, say, the fluffy hand-combed embroidered coat). Another alternative? Wait until the looks hit TheRealReal, which probably won’t be too long from now.

If you love the inaugural drop, you’ll be happy to hear there’s more to come. According to Instagram account @stylenotcom, the second collection, A2, will be available in spring 2024 (mark your calendar now!).

Phoebe Philo

It’s no wonder the fashion scene is losing it over Philo’s namesake brand, given her impeccable resume. Hailing from Paris, Philo studied at the prestigious Central Saint Martins, where she met fellow British designer Stella McCartney. In 1997, a year after graduating, Philo relocated back to Paris to join McCartney at Chloé. By 2001, she was appointed creative director of the French powerhouse.

After a five-year stint, Philo exited from Chloé in 2006 and took the helm at Céline in 2008. During her 10-year run, the respected designer reinvigorated the French fashion house, giving it a minimalist and cerebral look. Philo was succeeded by Hedi Slimane in 2018, who took the label in a more punk rock direction (and dramatically dropped the accent from the house name’s first e, making it Celine). Many mourned Philo’s exit, including Toronto-based fan Gabrielle Boucinha, who made an Instagram page dubbed @oldceline to keep her legacy going. Today, the beloved page boasts 360k followers.

Phoebe Philo

It’s only been a few hours since Philo’s first products dropped, and a host of pieces are already sold out. That said, make sure you place your order, STAT. Should you need some shopping assistance, check out TZR’s favorite looks from the lineup below.

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