The Cool Affordable Brand It Girls Can’t Stop Wearing

When celebs are repeatedly seen wearing an affordable brand, we take notice, and the latest one to occupy A-list closets is a standout. Australian label I Am Gia achieves of-the-moment style while avoiding the typical. Founder Alana Pallister has quickly found vast success—she launched her first collection only six months ago, and it’s already been witnessed on It girls Kaia Gerber, Bella Hadid, Emily Ratajkowski, Romee Strijd, Candice Swanepoel and more. Inspired by the iconic late supermodel Gia Carangi, the range boasts edgy-cool ’90s and motocross silhouettes that meld rebellion and femininity—think baggy pants in khaki or bright camo with a chain strap, cropped tube tops and printed minis begging to be worn with combat boots and tiny retro sunnies. The look is undeniably daring and fresh. Get ahead of the game and score a piece or two from our selects ahead—starting at $61—as this line is about to be everywhere.

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Kaia Gerber In The Daytona Pant

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Bella Hadid In The Keidis Top


Emily Ratajkowski In The Cobain Pant

I Am Gia Cobain Pants, $84

I Am Gia Cherry Top, $61

I Am Gia Daytona Pants, $77

I Am Gia Brandy Jacket, $100

I Am Gia Capella Jacket, $184

I Am Gia Striker Hoodie, $84

I Am Gia Alya Dress, $77

I Am Gia Athenas Shirt, $69

I Am Gia Kiko Dress, $69

I Am Gia Mira Pants, $84