The hilarious and innately stylish Nicole Richie immediately comes to mind when we think of West Coast cool. Her modern boho aesthetic and no-fuss attitude make for covetable ensembles that are totally relaxed, fun and fashionable—festival style in a nutshell. We caught up with the designer, actress and entrepreneur at a charity shopping event she hosted with Project September—a visual shopping platform that connects consumers with leading tastemakers and brands—where she shared with us her low-maintenance, Cali-girl approach to the season. Read on for her inspiration and tips.
Nicole Richie at the Project September Pre-Chella Shopping Party at the Roosevelt Hotel in Los Angeles.
Her Go-To Festival Look
"I like to be comfortable at festivals because I want to be free and run around and be able to dance. Denim is a must. But that's all year round for me. I'm a California girl, so I don’t really change it up that much."
Her Sartorial Inspiration
"Rachel Zoe's Instagram! I also look at Pinterest for work. It's so much fun to scroll through."
Her Festival-Bag Essentials
"It's the desert, so what do you need? Bobby pins, water, cash—you're fine!"