Nicole Richie’s Festival Style Is So Easy And Effortless

The hilarious and innately stylish Nicole Richie immediately comes to mind when we think of West Coast cool. Her modern boho aesthetic and no-fuss attitude make for covetable ensembles that are totally relaxed, fun and fashionable—festival style in a nutshell. We caught up with the designer, actress and entrepreneur at a charity shopping event she hosted with Project September—a visual shopping platform that connects consumers with leading tastemakers and brands—where she shared with us her low-maintenance, Cali-girl approach to the season. Read on for her inspiration and tips.

Asher Moss

Nicole Richie at the Project September Pre-Chella Shopping Party at the Roosevelt Hotel in Los Angeles.

Her Go-To Festival Look

"I like to be comfortable at festivals because I want to be free and run around and be able to dance. Denim is a must. But that's all year round for me. I'm a California girl, so I don’t really change it up that much."


Her Sartorial Inspiration

"Rachel Zoe's Instagram! I also look at Pinterest for work. It's so much fun to scroll through."

Her Festival-Bag Essentials

"It's the desert, so what do you need? Bobby pins, water, cash—you're fine!"