If you follow the royals like we do, chances are you've heard about the so-called "Kate effect," an unintentional trend that not only reveals itself in the wardrobes of Middleton fans, but also boosts brand recognition.
Take her latest obsession, for instance: The Duchess of Cambridge has repeatedly been photographed wearing a certain pair of Superga sneakers—and the best part is that they're an affordable $65.
With the sneaks' casual-chic look, we're not surprised to learn that sales of the white trainers have doubled since they were first spotted on Kate. In fact, the Italian sneaker brand reports that the style won't likely sell out, as it has plenty of stock of the sneaker due to higher-than-ever demand (thanks, Duchess).
Still, we recommend snagging a pair for yourself, stat—after all, this is certainly one budget-friendly way to dress like a royal.