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This Little White Dress Is The Anti-Wedding Gown

Create your own traditions.

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@markarian_nyc
Model wearing Markarian wedding dress.

The past year has been filled with surprises and challenges for engaged couples. With the hiatus of IRL gatherings, many decided to opt for informal nuptials without the traditional fanfare. Some duos simply got married at city hall while other couples hosted a family-only backyard ceremony. This all led to an uptick in brides searching for casual wedding dresses in lieu of elaborate gowns. “Some brides have always had a tendency to be minimalistic, but with the pandemic, we believe that brides are accentuating simplicity, showing themselves as they are, and returning to their origins,” says Sofia Arribas and Saioa Goitia, founders of bridal brand Sophie et Voilà, to TZR. “Brides now prioritize celebration and naturalness over protocol and pomposity.”

The pandemic has inarguably led to a boost in popularity for casual bridal looks, but Arribas and Goitia point out that the inclination towards a laid-back aesthetic represents a certain type of bride and isn’t just a passing wedding trend. “The casual style has become popular among the coolest brides not because it is the latest trend, but because it fits more with the philosophy of these new brides who seek to be themselves and not princesses taken from a story,” the pair said. The dresses, then, chosen by such brides are the antithesis of ball gowns and overly dramatic looks. Think shorter length numbers with cool little details like puff sleeves or a breezy, beach-inspired frock you can rewear again down the line.

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Courtesy of Sophie et Voilà
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Courtesy of Sophie et Voilà
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As COVID-19 restrictions are relaxed, there will be brides who desire drama again in their outfits while others will prefer to stick with an easygoing wedding day look. If you fall into the latter category, take a glance at some of the best casual — but still stunningly beautiful — dresses on the market right now. Whether you’re getting married at a vineyard, throwing an intimate affair à la Ariana Grande, or eloping, you’ll find dress options for any occasion ahead.

We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

BHLDN
Cali Satin Charmeuse Midi Dress
$168
Anthropologie's bridal line BHLDN always offer something sweet and sultry all at once, and this simple charmeuse midi ticks both boxes.
Reformation
Hamptoms Dress
$388
This maxi dress from fashion girl-favorite Reformation conjures up images of the beach, but it also works perfectly for a casual backyard ceremony.

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