Why You’ll Want To Shop Eddie Borgo For Target

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As if the recent announcement of Balmain’s team up with H&M wasn’t enough excitement, Eddie Borgo and Target revealed a sneak peek at their upcoming collaboration—available July 12—just this morning.

We always get excited when Target joins forces with a big-time designer (think: Lilly Pulitzer and Altuzarra), but one of the disadvantages of shopping such popular collabs is that suddenly you’re left with something thousands of likeminded women own, too. (While we don’t lose sleep over the occasional “Twinsies!” moment, high street collaborations take the experience to the next level.) What we love about Eddie Borgo for Target is that this particular partnership is the first of its kind, as the new collection is fully customizable. That’s right, shoppers are able to create one-of-a-kind, personalized accessories using charms, studs and totems—so your limited-edition add-on will be unique to you (or at least mostly you). The best part: Everything is available for under $50 and practically made to complement your summer wardrobe.