PSA: Kylie Jenner’s Fashion Brand Is Now Available To Shop

Styles are selling out fast.

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Kylie Jenner fashion brand Khy
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Shapewear. Denim. Skin care. Baby products. Supplements. Name a specific category in the fashion and beauty spheres, and odds are, one of the Kardashian-Jenner siblings owns a company that caters to it. And if you thought the world’s most famous family were running out of new business ideas, they’re proving otherwise. Indeed, the empire is growing even more now, thanks to the youngest sister of the bunch. On Oct. 24, Kylie Jenner announced she’s launching a fashion label named Khy, which focuses on luxe basics — an area the reality star is very familiar with. And today, the brand’s first products are available to shop. Khy’s inaugural collection, priced from $48 to $198, includes 12 edgy styles, including faux leather separates, seamless tops, and a pair of moto gloves.

“Khy is a homage to the limitless possibilities of fashion,” Jenner shared in a statement. “We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price. I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”

The beauty mogul casually (or shall we say, kasually) shared the news on her Instagram last week, posting a sultry photo with the caption: “meet khy.” In the image, Jenner, who was named the youngest self-made billionaire in 2019 at just 21 years old, is wearing a sleek leather trench coat from the label (which is sadly already out of stock) as well as a pair of fiery red Ferragamo heels.


Rumors of Jenner’s newest venture began swirling in July, when Puck NewsLauren Sherman reported the billionaire was working on her clothing brand alongside Jens and Emma Grede, who are the co-founders of her older sister Kim’s sought-after brand SKIMS. Now, Jenner is setting the record straight.

If the sold-out styles are any indication, Khy is destined to be a huge success. Below, shop TZR’s favorite looks from the brand’s first drop.

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