Nearly a year after its debut, the Gucci Love Parade is still a hot topic. Over 100 looks were presented to the star-studded crowd, with a mix of femme fabrics (lace and faux fur), tailored suits and new accessories making a strong statement. One highlight, the Gucci Attaché bag, has become particularly popular among celebrities, including Jennifer Lopez, Olivia Wilde, and Jodie-Turner Smith.
“Its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function,” Gucci’s Creative Director, Alessandro Michele, said in a press release about the style.
Available in small and medium sizes, Gucci’s Attaché is best identified by a G-shaped clasp that opens or closes the hobo-style silhouette. (So, it makes sense then, that the bag takes its name from the French word for “hook.”) It’s also a super-versatile design: When the hook links the two top corners of the bag, it takes on a crescent shape that can be worn on the shoulder or carried by hand. But when undone, the purse transforms into a practical messenger bag that can be worn on the shoulder or across the body.
Scroll to see how your favorite celebrities have styled the carryall — and shop it for yourself.
In August, Lopez was photographed in a a breezy white shirt from PATOU and a pair of gray bike shorts. To finish off the outfit, she wore Off-White’s chunky “For Walking” sneakers and slung the Gucci Attaché large shoulder bag in blue and beige across her body.
Wilde was also seen sporting the deep red suede version as a crossbody. The style really gives her black athletic wear a lift.
Turner-Smith, too, gave the design her stamp of approve at the 79th Venice International Film Festival. She wore hers with a sheer pink-to-yellow ombré suit from Casablanca.
Moore was spotted at this year’s Venice film festival with a green suede version of the bag. It was the perfect complement to her jeans, T-shirt, and navy blazer ensemble.
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