See These ’90s Supermodels Kick Off The New Cult Social-Media Challenge

The latest social media challenge to hit your Instagram feed comes packed with A-listers—that is, veteran supermodels like Cindy Crawford and Naomi Campbell. Launched by French spirit brand La Maison Cointreau, the #1Orange1Tree challenge encourages people to post photos with an orange, and in turn the company will plant one tree in Senegal as part of a reforestation initiative. Actresses like Eva Longoria and Naomie Harris have also done the good deed, which should be enough motivation for you to pop an orange into your next #foodgram.

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@iamnaomicampbell

Naomi Campbell

@cindycrawford

Cindy Crawford

@cointreau_officiel

Naomie Harris