In 2015, David Beckham signed a five-year deal to partner with menswear company Kent & Curwen, with the goal of expanding the British brand’s appeal to a younger audience. “I’ve always been inspired by simple, effortless style,” Beckham told WWD when the partnership was first announced. “Sometimes it’s a pair of classic jeans and a T-shirt and sometimes it’s a great suit from a classic British tailor. I experimented with fashion a lot when I was younger, but as you get older you tend to have a greater understanding of what fits and suits you.”
This past February, the soccer star appointed Daniel Kearns—a former artistic director for Façconable who has also worked at Ermenegildo Zegna, Louis Vuitton, Alexander McQueen and John Galliano—as the brand’s creative director. According to a recent Instagram posted to David’s account, the duo is now prepping to launch a collection at London Fashion Week. According to WWD, this presentation may include a capsule composed of casual menswear, eyewear, accessories and even boy’s apparel. We can’t wait to see what Victoria’s hubby has up his sleeve, so to speak, and in the meantime we’ll just continue to enjoy his most recent campaign for H&M.