The Best Serums For Every Age & Skin Type


Many women dismiss serums as an unnecessary part of their skincare regimen, but in actuality everyone should be using them. Whether you are in your early 20s or well into your 50s, serums help to erase damage by brightening, tightening and plumping the skin, while also shielding it from any further offenses. However, navigating the vast market of available options can be daunting. Here, we’ve culled nine serums customized for age and skin type. Click through to discover your true match.

Clockwise: Getty Images, Sam Deitch/, Adam Katz Sinding, Getty Images

Find The Serum For You

Sam Deitch/

Soothing Serum


Juice Beauty


Start with an antioxidant-loaded version to protect your young skin from free radicals and pollutants while brightening your complexion. This organic option from Juice Beauty is gentle enough for sensitive skin.

Wild Rose Face and Eye Serum




This natural rose serum with vitamin C brightens, evens and smooths skin.

Vitamin C Serum Rebalance


Skin Inc.


Ideal for acne-prone complexions, this vitamin C serum helps to minimize pores and balance sebum production.

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Serum 10 AOX Plus



The focus in your 30s should be combating dullness and preventing signs of aging. Opt for a hydrating serum that works to illuminate, like this version from SkinCeuticals, which also protects sensitive skin.

Bio Radiance Night Serum


Renée Rouleau


Speeding up your skin's natural renewal process, this serum delivers deep hydration and line-plumping goodness, creating a firm, glowy complexion.

Clinique Turnaround Revitalizing Serum




As the name implies, this oil-free formula supports cellular turnaround, resulting in a fresh, renewed look with smooth, even texture.

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Fresh Black Tea Age-Delay Firming Serum




Once you enter your 40s, it's time to bring out the big guns. Powered by a black tea complex, this natural serum reduces signs of wrinkles by lifting and contouring the skin.

Elizabeth Arden Prevage Advanced Anti-Aging Serum




Formulated with potent antioxidants, this version prevents further aging and corrects existing damage.

Ferulic Acid + Retinol Brightening Solution


Dr. Dennis Gross


A lightweight solution of retinoid and ferulic acid neutralizes free radicals and reverses sun damage, while diminishing fine lines and brightening the skin.

Adam Katz Sinding

Tata Harper Elixir Vitae Serum




Skincare in your 50s should include serums that support collagen production to keep your skin healthy and supple. This option from Tata Harper is a great alternative to Botox, as it helps to smooth and firm the face without harsh ingredients.

DermalQuench Liquid Lift + Retinol Treatment


Kate Somerville


Inspired by a treatment conducted at the Kate Somerville Clinic, this serum combines oxygen and retinol to resurface the skin, amplifying cell turnover to increase elasticity and radiance.

African Botanics Marula Resurrection Cell Recovery Serum




Its gel consistency is perfect for oily complexions as it quickly absorbs to support collagen production, minimize pores and reduce fine lines.

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