(Beauty)
SHEGLAM: Embracing Affordable Beauty With Innovation And Inclusivity
Empowering beauty lovers globally.
In a world where beauty often comes with a hefty price tag, SHEGLAM is a total game changer, proving once and for all that high-quality, cruelty-free makeup doesn’t have to break the bank. Since its inception in 2019, SHEGLAM has captivated millions with its commitment to making beauty accessible to all without compromising on style, innovation, or inclusivity.
More than just a brand, SHEGLAM has become a trusted friend to beauty lovers of all ages, empowering them to explore their creativity and boost their confidence. From its carefully curated product line to its heartfelt connection with customers, SHEGLAM is all about looking and feeling your best on a budget.
As the brand continues to grow, it’s sticking to its mission of delivering top-tier beauty products that resonate with a diverse community. SHEGLAM is proving that everyone deserves to shine — especially you.
A Brand With Heart: Connecting With Consumers
SHEGLAM’s connection to its shoppers is at the core of its amazing success. The brand aims to empower and inspire their customers, recognizing that beauty isn’t just about what people look like in the mirror — it’s about how they feel.
SHEGLAM is distinguishing itself from mass-market beauty brands by infusing each product with a sense of premium quality and playfulness. It makes the beauty experience enjoyable and budget-friendly for everyone.
By consistently staying ahead of trends and pushing the boundaries of what’s possible, SHEGLAM offers its community high-quality beauty solutions that cater to every budget. They don’t want beauty for one — they want beauty for all!
Manufacturing Excellence: A Commitment to Quality
Underneath SHEGLAM’s affordable but high-quality products is a foundation of manufacturing excellence that sets the brand apart.
SHEGLAM’s products are created by the very best manufacturers using exceptional ingredients sourced from all over the world. Their CEO even personally flew to Italy, Switzerland, and Korea to find the best ingredients and formulations to bring back to you.
Their manufacturers are rigorously vetted to make sure they meet SHEGLAM’s strict standards for product quality, ethical environments, and social responsibility so that they can continue to provide Leaping Bunny certified makeup. In fact, 90% of SHEGLAM products are vegan, and all ingredients are chosen with sensitivity in mind. That means there’s a SHEGLAM product for everyone.
SHEGLAM’s close relationships with these trusted manufacturers allow the brand to maintain an efficient production process, allowing for frequent product updates without compromising quality. The brand’s approach to product development is totally consumer-focused, with new products introduced 10 to 12 times a year based on real-time feedback from you: the SHEGLAM community.
This innovative model guarantees that by the time a product is promoted, it’s already been tested and approved by users. That keeps costs down and makes sure that only the best and most affordable makeup products reach the shelves.
Even better, SHEGLAM’s manufacturing excellence is underscored by its commitment to inclusivity. The brand’s extensive shade range, including foundation, blush, bronzer, contour, and more, reflects its dedication to serving all consumers. This inclusivity is made possible through the brand’s meticulous manufacturing process, where every product is developed with the diverse needs of a global customer base in mind.
By focusing on quality and inclusivity, SHEGLAM ensures its products are affordable and accessible to everyone.
From Clicks to Bricks: An Expansive Retail Journey
SHEGLAM’s journey from an online-only brand to a worldwide retail presence is a testament to its growing influence in the beauty industry.
Initially, SHEGLAM made waves through its online platforms, serving customers in over 150 countries. This strong digital foundation allowed the brand to build a loyal customer base and fine-tune its product offerings based on real-time feedback from a global audience. By the end of 2023, SHEGLAM began its offline expansion into thousands of stores worldwide, a milestone in its growth.
The success of SHEGLAM’s retail journey highlights the brand’s ability to adapt and thrive in both digital and physical spaces by bringing the most affordable and amazing makeup products to an even broader base. As SHEGLAM keeps on growing, it remains focused on serving its customers through its own channels so they can always have a consistent brand experience. It’s proof that they care about nurturing a genuine relationship, not just selling stock.
Shaped by Beauty Fans Worldwide: Customer-Centric Product Development
Unlike those old brands that rely heavily on R&D labs to create new products, SHEGLAM turns to its beloved community of beauty lovers for inspiration. The brand actively engages with its customers for “Community Co-Creation,” gathering thousands of surveys and feedback each week to inform every stage of product development. This collaborative approach ensures that SHEGLAM isn’t just meeting your expectations; it’s wildly exceeding them.
Before launching any new product, SHEGLAM conducts extensive testing with users and influencers worldwide. This six-month testing phase allows the brand to fine-tune formulations based entirely on consumer insights so that every product is exactly what you want — and need.
Whether it’s their beloved Browfection Brow Brush or their stellar Insta-Ready Setting Powder Duo, SHEGLAM frequently upgrades products to the next version based on customer feedback, yet another testament to their commitment to you. This agile model lets the brand continuously deliver superior products that reflect the latest in beauty innovation while maintaining affordable prices.
SHEGLAM’s product development process empowers customers to be the decision makers, giving them a voice in shaping the brand’s future. This distinct approach builds a strong sense of community and drives SHEGLAM’s success. Now that’s a win-win!
Beauty for All: Inclusivity and Affordability
SHEGLAM is redefining beauty by making it accessible to everyone, regardless of skin tone, style, or budget. The brand’s massive shade range across all products, including their Color Bloom Liquid Blush and Skin Magnet Foundation Stick, ensures every consumer can find their perfect match and embrace their inner radiance.
Inclusivity isn’t just a buzzword for SHEGLAM — it’s a core principle that drives their product development. Given that they actively listen to customer feedback and conduct focus groups with folks of all skin types, SHEGLAM’s products always cater to the diverse needs of their global audience so that you never have to settle for a less-than-stellar shade match ever again.
Affordability is another cornerstone of the SHEGLAM mission. The brand believes quality makeup shouldn’t come with a hefty price tag. By leveraging close relationships with trusted manufacturers and adopting a customer-driven approach to product updates, SHEGLAM promises high-quality, innovative beauty products at a fraction of the cost.
Whether you want to achieve a flawless complexion, create bold eye looks, or enjoy long-lasting wear, SHEGLAM products deliver the very best makeup quality without compromising on ethics or affordability.
With SHEGLAM, accessibility isn’t hypothetical. Instead, you can live and experience it yourself.
Collaborative Magic: Strategic Limited-Edition Collections
SHEGLAM’s limited-edition collaborations are a celebration of creativity, nostalgia, and pop culture. These strategic partnerships let the brand explore new creative avenues while staying true to its ethos of playful self-expression.
By tapping into iconic cultural moments and beloved franchises, SHEGLAM captures the imagination of its audience and broadens its appeal to Gen Z, Gen Alpha, and Millennials alike.
Each limited-edition release sparks excitement and encourages experimentation, allowing consumers to express themselves in fresh, exciting ways. SHEGLAM’s ability to create these magical moments underscores its commitment to keeping beauty playful, accessible, and ever-evolving.
Looking Forward: The Future of SHEGLAM
SHEGLAM is poised to continue its transformative journey in the beauty industry with an unwavering commitment to customer-driven innovation and inclusivity. As the brand looks ahead, it plans to leverage its strong foundation of community feedback and dynamic product development to stay at the forefront of beauty trends.
Expanding its global presence, SHEGLAM aims to blend its successful online model with offline growth to reach new markets and build stronger bonds with a diverse audience. By continuously evolving its product line and embracing collaborations that resonate with you, SHEGLAM is set to redefine beauty standards and provide an even more affordable, inclusive range of products.
Next-Gen Beauty Made To Explore
As SHEGLAM strives to break boundaries in the beauty industry, its commitment to inclusivity, affordability, and innovation is capturing the attention of beauty aficionados worldwide. From collaborative connections with consumers to manufacturing excellence and strategic expansion, SHEGLAM is crafting a beauty space where everyone can express their true, authentic selves.
With an eye on evolving trends and a dedication to customer-driven product development, SHEGLAM doesn’t just want to set the bar for beauty brands — they want to redefine it. Embracing creativity and diversity, SHEGLAM promises to keep inspiring and empowering beauty enthusiasts worldwide by offering sensational (and sensationally affordable) makeup products for all.
Now, all that’s left to do is experience the SHEGLAM difference for yourself!
BDG Media newsroom and editorial staff were not involved in the creation of this content.
