Since becoming whole new kind of female role model, Caitlyn Jenner had been rumored to be in cahoots with MAC on a new makeup collection. Today, the reality star and transgender activist took to Instagram to confirm the collaboration: “I’m finally free to announce my partnership with @maccosmetics!” She created an exclusive lipstick shade named Finally Free, inspired by her transition. The versatile rosy-nude shade is more than just a pretty product—100% of the profits will go to the MAC AIDS Fund Transgender Initiative. Finally Free will be available for $17 on MAC’s website starting April 7. No word on plans to expand the line, but we’re willing to bet this is the first of many beauty ventures for Caitlyn.