The Bold Makeup Trend That Will Be Huge This Spring

Warmer, sunnier days call for amplifying our vanities with color. Celebrities may help set the tone for trends, but as beauty editors we always try to predict what will be huge each season. If you’re wondering what’s in store for spring this year, we’re declaring that it’s all in the eyes—electric purple peepers, to be precise. Eyeliners in this shade have made their way onto store shelves and famous faces en masse. Not only does the color help bring out the natural tones in the iris, it also flatters just about any face. Take a look at some It-girl inspiration below, as well as some of our favorite purple eye makeup options.


Joan Smalls


Olivia Culpo


Taylor Hill