The Unexpected Eye Shadow Color It Girls Are Obsessed With

by Stephanie Montes

At this point, we’ve seen eye shadows in every color of the rainbow (and beyond). Maybe it’s just us, but even with a kaleidoscope of shades at our fingertips, we usually just opt for basic blacks, browns and coppers. When we’re feeling like an occasional pop of color, the last one we tend to gravitate to is red—until now. From fire-engine shades to deep burgundies, this color is not only totally wearable, it’s also popping up all over our favorite It girls’ Instagram feeds. Here, see just how user-friendly these shades really are and shop our favorites to create the look at home. And since it might be a few days before your new shadows arrive, we have a tutorial for getting that burgundy smoky eye with lipstick—yes, lipstick. Go ahead, give this trending look a try.

Courtesy of Maybelline

Red Alert

Taylor Hill. @taylor_hill
Olivia Culpo. @oliviaculpo
Kylie Jenner. @kyliejenner
Joan Smalls. Photo: @patrickta
Shay Mitchell. Photo: @patrickta
Olivia Culpo. Photo: @oliviaculpo
Gigi Hadid. Photo: @gigihadid