Over the weekend, model Hailey Baldwin took to Instagram to announce her first-ever cosmetics collaboration. She’ll team up with Australian beauty brand ModelCo for a limited-edition makeup line, Hailey Baldwin for ModelCo, to launch this November on modelcocosmetics.com (it will ship to the US). According to WWD , prices will vary from $19 for lip products to $42 for a contouring palette.
“[The line is] all about my signature go-to beauty products,” said Hailey. “I have always loved the world of beauty and was thrilled to … show my creativity by collaborating with a cult-cool brand. My product range is affordable, accessible and combines quality and femininity for a photo-finish-inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas.”
It should come as no surprise that she’d be tapped for her own collab, given so many It girls heading down the same path recently. The collection could give friend and fellow cosmetics entrepreneur Kylie Jenner a run for her money. Hailey also launched an Instagram hashtag #thebeautysquad to keep her 7.1 million followers on their toes.