This Under-The-Radar Brand Sells 163 Mascaras Every Minute


We love learning about buzzy new products that are making waves on the beauty scene. Lately, one Japanese makeup brand in particular has been sweeping our social media feeds thanks to its highly coveted mascara that's en route to breaking the internet. Tokyo-based Fairydrops featured its Scandal Queen Waterproof Mascara on a Japanese shopping channel where 163 units were sold per minute—that's how you know a product is good. It's formulated with ingredients such as collagen and jojoba oil for all of your lash-lengthening needs. It's also clump-proof, which is always a plus in our book. The best part, though, is you don't have to actually live overseas to get your hands on it, because it can easily be purchased online. Say goodbye to falsies and your lash curler and give this fast-selling mascara a go.

Scandal Queen Waterproof Mascara, Fairydrops, $30