With a slew of new beauty products hitting shelves nearly every day, the options are seemingly endless. But a few in particular have maintained their integrity over the years and earned fan-favorite status. Here, 12 products the masses can’t seem to stop loving—and why you should add them to your vanity.
Kerastase La Mer Crème De La Mer
Hydration is key for keeping a healthy-looking canvas. This iconic moisturizer improves firmness, diminishes pores and lessens the appearance of lines in a short time.
Photo Finish Foundation Primer
Primer prepares your face for a flawless makeup application. This transparent option provides an airbrush-like finish—basically, an Instagram filter for your skin.
BeautyBlender The Original Beauty Blender
The Beautyblender has changed the makeup application process for good. Just three of its perks: It blends products easily without absorbing too much, is fairly easy to clean and has a solid lifetime.
Concealer doesn't need to be cakey or extra-thick to provide good coverage. This cult favorite has a hint of radiance to help highlight certain parts of your face while hiding imperfections.
Anastasia Beverly Hills Dipbrow Pomade
Filling in sparse eyebrows may seem like a tricky task, but beauty junkies everywhere love this pomade. The creamy texture keeps even the most coarse hairs in place, and it can be easily brushed out for a more natural look.
Blush in Orgasm
A natural flush makes you instantly look a lot healthier. This universal blush from NARS is a fan favorite that works on every skin tone and adds just the right amount of pink.
Diorshow Waterproof Mascara
A buildable mascara provides thicker, longer fringe with just a few swipes. This one has an extra-large brush to ensure that no clumps form on your lashes, and the end result could even pass for extensions.
Fans of red lipstick are probably already familiar with this shade. MAC's iconic Ruby Woo is a universally flattering shade of rouge with a lightweight formula.
Urban Decay All Nighter Long-Lasting Makeup Setting Spray
The OG of setting sprays is Urban Decay's All Nighter. Serving as a seal for your makeup, just a few spritzes will ensure your look lasts all night long—no touch-ups necessary.
Mason Pearson Pocket All Boar Bristle Hairbrush
Using the right hairbrush is just as important as using the right hair products. The bristles on this paddle can smoothly untangle your strands without causing too much stress.
SK‑II Facial Treatment Mask
When your skin needs a little TLC, the first thing to try is a face mask. This sheet mask—a favorite of Gigi Hadid's—immediately replenishes dehydrated skin.
Essie Ballet Slippers
A classic pale pink shade is a great complement to any occasion. This subtle, sheer finish is the perfect coating on a natural nail bed.