The fashion girl’s one-stop beauty shop, Violet Grey is home to the ultimate in coveted brands both classic and niche. But how does a beauty junkie possibly choose when the prettiest store on the block is filled to the brim with our favorite hair, skincare and makeup items? To help, we polled the expertly curated retailer for its 10 best-selling products. If we’re being totally honest, some of the winners surprised us (one in particular—can you guess?).