Makeup Artists & Hair Stylists Say These Are The Cheapest, Most Clever Beauty & Grooming Products On Amazon

Not a single product costs a penny over $35.

by BDG Commerce
Originally Published: 
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When you’re shopping for beauty products on Amazon, it can feel overwhelming — which is why it’s always worth reaching out to professionals to see what they recommend. Assuming you don’t have the time, motivation, or network to do that, however, our team of editors did the work for you — and according to the makeup artists and hair stylists we spoke with, these are the cheapest, most clever beauty and grooming products on Amazon.

From hair-styling must-haves and user-friendly tools to innovative makeup and skin care treatments, you’ll find it all below. And the best part is, not a single product costs a penny over $35.


A Set Of Self-Grip Hair Rollers That Easily Create Bouncy Curls & Amazing Volume

Sharon Doram, celebrity hair colorist and owner of Sharon Doram Color at Sally Hershberger in New York City, recommends these classic Conair self-grip hair rollers, since they “don’t require clips to hold them in place,” making them “quick and easy to maneuver — even for those who have trouble with basic styling.” This order comes with 31 rollers in varying sizes, all packaged in this convenient top-handle carrying case for easy storage.


This Concealer/Highlighter Hybrid That’s Particularly Perfect For Under Your Eyes

When our sister site Bustle interviewed her for a previous article, makeup artist Elisa Flowers suggested “[topping] your favorite concealer with a brightening pen,” and recommended e.l.f.’s Flawless Brightening Concealer to get the job done. Not only does it “lighten sunken areas,” Flowers said, but it also “[gives] the illusion of bringing depth forward.” Depending on the shade you choose, you could use this as a highlighter, too.

  • Available shades: 18


A Genius, Weightless Volumizing Foam That Also Works As A Heat Protectant

Giarrizzo calls this Color Wow volumizer “the best volumizing mousse for fine hair on the market right now!” The foam adds next-level volume without weight, thanks to a special, lightweight polymer blend made with bamboo that expands on the surface of your hair, leaving your actual cuticle intact. “It also doubles as a heat protectant,” Giarrizzo says, “so you’re getting bang for your buck.”


The Cult-Favorite Glow-Boosting Lotion That Beauty Pros Are Obsessed With

“Literally will not leave the house without this stuff,” says Clemente, who also does makeup and grooming in addition to hair styling. “Perfect for natural glow, and my primer before a full face of makeup. Super light, and adds an instant glow. My absolute favorite product.” You can L’Oreal’s Lumi Glotion all over your face as primer, mixed in with your foundation, or as a highlighter on the high points of your face.

  • Available shades: 4


A Set Of Half-Lash Falsies That Even Beginners Can Use

“One of my team’s newest favorites is a little bundle of false lashes I found on Amazon!” shares Jackie Alves, founder and lead makeup artist of The Beauty Bar Makeup Studio, continuing, “since the band isn’t heavy and black, you don’t have to be a pro at applying eyeliner to disguise the band like other bulkier falsies. The added benefit of a half lash is you don’t have to take so much time trimming them down. They’ll fit almost any eye shape and size beautifully.” Alves recommends adding these half-lash strips to your outer corners for “just enough lift.”


The Cheap Makeup Sponges Found In So Many Pro Kits

These Paw Paw sponges have long been a go-to for makeup artists, including celebrity MUA Judi Gabbay, who calls them “the absolute fluffiest, softest beauty sponge I’ve ever come across for an airbrushed, seamless makeup application.” Plus, this set of six costs about $10, almost half the price of a single makeup sponge from other brands. Gabbay advises, “Wet [the sponge] until it’s doubled in size and squeeze out any excess water. I use this for foundation, concealer, cream blush and liquid highlighters.”


The Hardworking Hairspray That Stylists Have Sworn By For Years

Hair stylist Michelle Cleveland calls the classic L’Oreal Paris Elnett Satin Hairspray “by far my favorite inexpensive Amazon hair product.” A beauty standby, its cleverness lies in its sheer effectiveness (and its accessible price tag). As Cleveland says, “It has such amazing control and hold without leaving the hair sticky and hard. It also smells great and allows for an unbelievable memory set of your favorite styles! I’m still fascinated that this is not a professionals-only product.”


This Multi-Tasking Argan Oil Mist That Protects & Nourishes Hair

“I love the PURA D’OR Argan Oil Heat Shield!,” celebrity hair stylist Clyde Haygood tells The Zoe Report. “This miracle worker is just $15 and is my go-to for so many reasons. It’s infused with argan oil which is ultra-hydrating, really easy and lightweight to use, it won’t weigh hair down and because it’s a heat shield, it helps tames flyaways and protect hair from heat damage and frizz. My favorite part about this product is that it can double as a leave-in conditioner to help soften and de-tangle hair. There’s nothing better than an inexpensive great multi-tasking product that can help you look like a million bucks!”


The 1 Product You Need For Slicked-Back Buns

If you love slicked-back buns and ponytails, the Samnyte Hair Wax Stick is a must, according to Christina Giarrizzo, leading stylist at Voel Hair (and the 10,000+ Amazon shoppers who left a five-star rating). “This hair wax stick is great for slicking your hair back or getting rid of flyalways, without making your hair [look] too hard,” Giarrizzo says. The push-up stick vehicle also makes application a breeze.


These Individual Hair Treatments That Remove Hard Water Damage

Giarrizzo recommends these Malibu C Hard Water treatments as a “great treatment to do at home to eliminate brass and restore volume.” The treatment gently removes the mineral deposits in water that can cause damage and discoloration (often unbeknownst to you), leaving it softer, silkier, and more manageable. These packets include just the right amount for a single treatment, so they’re great for product management and popping in your bag if you’re on the road.


A Nail Strengthening Treatment That Prevents “Breaking, Splitting, Cracking,  & Peeling”

Essie manicurist and nail artist Amy Le previously recommended this essie nail strengthener to The Zoe Report. She explained that “the formula helps build stronger natural nails,” resulting in nails that not only look “noticeably healthier,” but become “more resistant to breaking, splitting, cracking,  and peeling,” too.


This Cult-Favorite Japanese Hair Stick That Smells Like Lavender

Celebrity hair stylist Glenn Ellis swears by the Tancho pomade stick, the cult-favorite Japanese find that happens to be available on Amazon for about $10. Ellis says, “It’s perfect for slicking back fly aways to achieve that slicked back pony or bun. It is light enough that it doesn’t feel like it’s weighing the hair down but strong enough to keep them down!” Plus, it has a light lavender scent.


An In-Shower Hair Treatment That Doubles As A Toner

Ellis calls this clever in-shower hair treatment “the perfect foam for adding moisture and shine to your hair. It also reduces [unwanted] frizz.” Even more genius? It doubles as a toning treatment, as it’s available in three pigments (a clear gloss for all hair colors, one for blondes, and one for brunettes) that refresh and revitalize your color.


These Hot Rollers That Give You Bouncy Waves Without Any Effort Involved

One last recommendation from Gregory is this set of Conair hot rollers, which will give you bouncy, voluminous waves with little to no effort involved. Unlike a curling iron, rollers don’t really require a technique, so they’re great for those who struggle with hot tools. And this under-$35 set, which comes with clips included, will practically last you a lifetime.


Maybelline’s Best-Selling Concealer That Can Be Used So Many Ways

“Maybelline’s multi-use concealer has been popular for over a decade and with good reason,” Gabbay says. First, she swears by the “blendable, lifting formula,” made even easier thanks to its “fluffy sponge tip,” and since it comes in 18 shades (including a brightening, color-correcting pink shade), “it’s easy to find a close match.” You can also use it for your contour and highlighter, so there are lots of potential uses for this under-$10 hero.


This Flyaway-Smoothing Hair Stick That Helps You Create Sleek Buns & Updos

When we asked hair stylist and extension specialist Sara Clemente about her favorite cheap and clever beauty products on Amazon, she recommended this hair finishing stick, which is also an Amazon best-seller with thousands of rave reviews. “Perfect for fly always, or a sleek updo, [it] grabs the hair and keeps it in place,” Clemente sums up of its capabilities. Use it to create sleek buns and ponytails without making your hair look or feel greasy.


A Super-Versatile Hair Mist With 21 Hair Benefits

“I always start my styles with Pureology Color Fanatic Multitasking Leave-In Spray,” hair stylist Jamie Wiley tells TZR. “It’s a lightweight leave-in conditioner that primes the hair with heat protection and lightweight nourishment at the same time. It has 21 benefits so you can literally use this one product for any hair need!” It’s a touch pricier than some other products on this list, but considering that it’s pretty much the only hair product you need, it’s worth the purchase.


A Cleaning Brush For Your Brush

If you own a hair brush — and especially a boar bristle brush — you’ll know how much hair, dust, and fuzz they can accumulate. To clean your brush (which, yes, you should be doing!), Gregory recommends this hairbrush cleaning brush from Denman, who are known for making some of the best affordable boar bristle brushes around. Simple, but genius.


This Handy Makeup Brush Bag That Transforms Into A Cup

Jason Ascher, professional makeup artist and resident Bergdorf Goodman beauty consultant, recommends this clever travel makeup brush holder, as it “keeps brushes clean, separated, and travel-ready AND turns into a brush cup,” so your tools will be easily accessible when you unpack. It can hold up to 22 brushes — plenty of room, even for professionals — and the foldable nylon construction can be easily slotted into a packed suitcase.


A 3-Pack Of Hydrating Facial Towelettes For Less Than $20

Though it’s typically best to double cleanse, there’s a time and a place for a makeup wipe — and when that time comes, these Burt’s Bees wipes are the best ones to have on hand, according to Ascher, who calls them “hands down the best makeup removing towelette with zero scent and no sticky/oily residue.” These are also infused with botanical ingredients like cucumber, aloe, and sunflower oil, as well as invigorating spearmint leaf extract, so they’ll leave your skin feeling nice and hydrated.


These Genius, Cap-Free Lipsticks

The definition of genius, these lipsticks don’t have a cap (the bullet is protected by a clear disc that rotates when you twist it up), which “makes it easy for one-handed use and means no hunting for the cap in a makeup bag,” Ascher says. Beyond the clever design, he stands by the “hydrating matte formula” and “long-lasting color,” available in 16 pretty shades.

  • Available shades: 16


These Natural-Looking False Lash Clusters That Are So Simple To Apply

These “simple to apply” KISS false lash clusters are another of Ascher’s picks, particularly for those seeking a natural look (think “a better version of your own lash line,” as Ascher puts it). This combo pack comes with lash clusters in two lengths — short and medium — and the application is much less fiddly than individual lashes, but they’ll create a similar, natural-looking effect.


These Creamy, Buildable Lip Glosses That Cost Just $5

Gabbay calls the NYX Butter Gloss “a no-brainer” purchase. “[It] comes in over 30 sheer but buildable shades that melt into skin and are NEVER sticky,” Gabbay shares. “This gloss always feels hydrating and gives lips a [plump sheen].” Her favorite shades are Fortune Cookie (pictured) and Sugar High, but at just $5 a pop, you might as well grab a few.

  • Available shades: 36


An MUA’s Go-To Liquid Eyeliner For The Easiest Cat Eyes & Wings

According to Gabbay, Maybelline’s Hyper Easy Liquid Eyeliner “applies like a dream.” She continues, “It’s waterproof and lasts all day and night. Its felt tip pen makes for a precision application that allows for a classic wing or more intricate, graphic designs. It’s also amazing for creating a fox or siren eye.” Pitch Brown is Gabbay’s go-to shade for the latter, but it also comes in a rich black with a glossy finish.

  • Available shades: 2


The Best Ponytail Holders For Damaged Hair, According To A Hair Stylist

This is your sign to get rid of those skinny elastic ponytail holders. Instead, take Giarrizzo’s advice and pick up a pack of these soft cotton ones, which she calls “the best ponytail holders for your hair, especially if you have fine or damaged hair,” as they’re “gentle and soft so they don’t cause any breakage.” A pack of 100 costs less than $10.


This Microfiber Hair Wrap That Dries Hair So Quickly

“When it comes to drying, I love using the Aquis Hair Wrap to prevent [unwanted] frizz and breakage that can happen with regular towels,” Doram shares. “The AQUITEX microfiber wicks water away to gently remove moisture and strengthen hair. This hair wrap also tends to be one of the quickest no-heat methods to dry hair.” This thoughtful design also includes a button-and-loop closure at the back, so the wrap won’t come undone or slip off your head.


A DIY-Friendly, Chemical-Free Alternative To Harsh Hair Dyes

For those who are sensitive to harsh chemicals, Doram suggests this henna hair and beard dye, which she explains is made with gentle, plant-based ingredients instead. “You can use it as a watercolor rinse to correct color damage from over-processing and warm up blonde hair,” she explains, while cautioning that you should “apply this lightly.” This is available in several shades of brown, black, orange, and red.

  • Available shades: 13


The Root Touch-Up Kit That Countless Pros Swear By

Color Wow Root Cover Up works just like makeup to create thicker and fuller looking hair as a interim for in-between coloring,” explains Doram of this cult-favorite product. “Apply in the hairline or crown of the head. It is a waterproof formula but easily washes out with shampoo,” she adds. Doram isn’t the only hair pro who’s obsessed with this root cover-up — hair stylist Sara Clemente previously raved about it, too.

  • Available shades: 8


A Next-Level Hair Mask That Uses Cutting-Edge Technology To Repair Damage

Hair masks are not all created equally — and this super-clever hair mask from VIRTUE is proof. Doram explains, “[It] works to directly bind to areas of damage and fill them in. It’s a great option to reinvigorate shine and moisture without weighing the hair down. This mask contains Alpha Keratin 60ku(R) which helps maintain fine, colored hair like mine. It is such a powerful ingredient that was used in the military to heal wounds!” It may not be the cheapest product on this list, but a little product goes a surprisingly long way, and the results are worth it.


An Updo Kit That One Pro Calls “The Best Thing They’ve Found On Amazon”

“I don’t know why this little miracle kit doesn’t have more reviews, but it is literally the best thing I’ve ever found on Amazon,” says Clemente. “It’s a mini updo kit with everything a person could need for an updo. I have about 10 on me at all times.”


A Lightweight Powder That Give Your Hair Instant Volume

Another recommendation from Clemente is this DESIGNME volumizing hair powder. “Instant volume in powder form, one puff of this stuff is back-combing without the comb and hair spray,” she explains. Sold in versions for both light and dark hair, it’s another fan favorite on Amazon with over 3,500 perfect five-star ratings.


The Best Combs For A Quick Tease, According To A Pro

“This comb is amazing for a quick tease, and if you need to fix a piece of unwanted hair on the go,” says Clemente. “The metal side will lightly push hair back into place, and the comb side is the best back-combing tool I’ve ever found. Perfect for updos, or a quick coif.”


These Soothing Japanese Eye Masks That Emit A Gentle Steam

“Not really for the hair department, but use this when eyes feel tired [for] instant relaxation,” advises Clemente. These genius Japanese eye masks are infused with soothing botanicals like chamomile, lavender, and rose (take your pick based on your preference), and envelop your eyes with gentle steam for up to 20 minutes once you’ve opened them up — no microwave necessary.


A Jade Roller & Gua Sha Set For Under $15

“Jade rollers and jade eye masks are my go-to skincare tools,” says Kenna Ehman, Co-Owner of Kenna Kunijo. “I keep mine in the freezer. This helps tighten the skin, and the freezer [destroys] bacteria and germs!” Jade rollers can be pricey, but this one costs just under $15 on Amazon, and even comes with a bonus gua sha tool. It also makes a great gift set for the person in your life who could use a mini spa moment.


A Cherry-Flavored Lip Scrub That Leaves Your Pout Silky Soft

“Exfoliate your lips two to three times a week,” recommends Ehman, who points to this Three Ships cherry-flavored exfoliator in particular. “It will help remove dead skin, prevent chapped and dry lips, and help minimize the appearance of discoloration,” Ehman explains. Don’t love cherry? It also comes in pina colada and vanilla “flavors.”


The Detangling Brush That Glides Through Knots Painlessly

Mane Addicts Artist Shelley Gregory recommends this detangling brush — a $10 well spent for literally anyone with hair (but especially those with curly, tangle-prone hair types). Suitable for use on wet hair, dry hair, wigs, and extensions, it’s a pain-free way to detangle and it’s gentle enough to be used on sensitive scalps. It’s also garnering lots of buzz on Amazon, with over 10,000 five-star ratings thus far.


A Scalp-Soothing Comb That Can Be Used Elsewhere For Mini Massages, Too

We’ve all heard about the benefits of jade rollers for your face, but the circulation-boosting stone can be used on your scalp, too — and this jade comb, which is another one of Gregory’s recommendations, makes it so easy to do so. It’s perfect for giving your scalp a nice massage — something that can be helpful if you frequently experience a tight or itchy scalp.


A Soothing Eye Serum That Gives You A Mini, De-Puffing Massage Each Time

Millie Morales, Garnier’s celebrity beauty expert, has raved about the brand’s Clearly Brighter Anti-Puff Eye Roller to The Zoe Report before. She said, “The gel formula with antioxidant vitamin C, mint, and caffeine instantly cools and refreshes, and give a more rested look and feel.” And it’s not just the serum that helps soothe and de-puff your under-eye area — the cool-tip applicator bolsters those effects (and feels like a mini massage, too). Keep it in the fridge for an extra refreshing sensation.


This Heavy-Duty Moisturizer That’s Perfect For Slugging

“As part of your nighttime skin care routine, apply your moisturizer per usual and then add a thin layer of Aquaphor to seal your moisturizer in,” advises Lauren Kunijo, co-owner of Kenna Kunijo. “It will force your moisturizer deep into the skin and leave your skin glowing and more hydrated the next day. Note: I don’t do this every day, but when I have an event, I will do this, especially under my eyes!”


A Hair Strengthening Mask That Helps Repair Broken Bonds

“My favorite haircare product that I recommend to all of my clients, regardless of hair type, is the Joico Defy Damage Protective Masque, which helps to rebuild broken hair bonds and deeply replenishes hair without weighing it down,” says Mai Hernandez, colorist and owner of the A | M Salon in West Hollywood. “It’s not every day that you can find a product that is affordable and offers instant and dramatic results, and that works on all hair types and textures. No matter who you are, after five minutes you can rinse out the mask and are left with less breakage, more softness and shine, and also heat protection. I love being able to offer my client salon-level quality — especially for bond strengthening – from the comfort of their own homes and showers.”

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