This Cult Haircare Brand’s New Product “Isn’t For Your Hair”—And We’re So Excited


Jen Atkin has taken the world by storm with her signature Ouai haircare line. The brand quickly became a cult favorite thanks to its high-quality ingredients, gorgeous packaging and huge celeb clientele. Naturally we've all been clamoring for details about the upcoming launch Jen and the Ouai team have been referring to as something that "isn't for your hair." She finally broke the news that she'll be introducing a Ouai fragrance later this month. The three-piece rollerball set is already listed on the Ouai website and includes touches of white musk, gardenia and cedar—in keeping with the scents used in the haircare products. In a snapshot on Jen's Instagram page, the trio is listed for $42. Each of the bottles will be just 10ml, perfect for stashing in your bag or, if you're a bigger person than us, gifting to your friends. We'll circle back with an update on when the trio will officially be available for purchase. In the meantime, fantasize about how great this minimalist packaging will look on your vanity.