Models Hailey Baldwin and Taylor Hill are no strangers to the beauty world. Hailey launched a makeup collaboration with Australia-based brand ModelCo that sold out almost immediately, and Taylor is the youngest person ever to represent Lancôme. Now both ladies have been tapped by L’Oréal Professionnel, officially exposing them to the hair scene. (Hailey’s known for experimenting with cuts and colors, including a shaggy lob and rose gold strands; Taylor’s approach is more low-maintenance, but her girl-next-door look makes for the perfect I woke up like this moment.)
The models will work on promoting different product ranges throughout the campaign. Hailey will take on L’OréalPro’s INOA range and Pro Fiber treatment products, while Taylor will be the face of L’Oréal Pro’s Série Expert hair care range and Majirel Color Correction. Here’s a preview of whats to come—and a dose of serious hair inspiration.