Would You Buy A $399 Hairdryer?

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The future of hair tools is here. It was announced today that Dyson (yes, the same brand that makes state-of-the-art vacuums) is launching a hairdryer called the Dyson Supersonic. The result of $72 million in research and four years of development, this revolutionary product promises better hair and a shorter blowdrying routine with its high-speed 13-blade motor that’s eight times faster than traditional models. Its lightweight design contains a longer silencer tube and smaller fan for the quietest job and its intelligent heat sensors mean you’ll never burn your delicate strands again. Dyson has even tapped A-list celebrity hairstylist Jen Atkin to create online hair tutorials with the new invention, which will be available at Sephora starting in September.

Would you purchase this luxury hairdryer? Sound off in the comments!