This Trend Is Taking Over The Beauty Industry

It’s long been accepted that women turn to beauty products and treatments to hold onto that youthful glow. However, in today’s more inclusive society, the beauty industry has begun celebrating age. In fact, in the past few years, seasoned actresses like Jessica Lange and Helen Mirren have fronted campaigns for some of the biggest and most established brands. Here, the timeless women who prove that some things really do get better with age.

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Nicole Kidman

At 49, the Oscar-winning actress was just named Neutrogena's global brand ambassador.

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Helen Mirren

Two years ago, the Academy Award winner was signed to L'Oréal Paris at the age of 69.

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Ellen DeGeneres

The television host and comedian was 51 when she joined CoverGirl as a spokesmodel for its Simply Ageless line.

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Jessica Lange

The highly acclaimed actress lent her face to Marc Jacobs Beauty at 64 years old.

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Tilda Swinton

The unconventional beauty icon was 53 when she was the face of the NARS Spring 2015 campaign.