This Lightweight Hair Gel Makes Updos Look Red Carpet-Ready

The best of February beauty, all right here.

looped pigtail braids on model
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Ah, February — or, as it should be called, the month of endless Me-Time. Sure, there’s plenty of exciting activity going on throughout February, but with the shorter day count and still-blustery weather outside, it’s a perfect time to turn inward and focus on what really matters: yourself. While everyone’s version of self-pampering (it’s more indulgent and deliciously mindless compared to self-care) is different, there’s absolutely a new, game-changing lotion, lipstick, or hair treatment ready to take your beauty rituals to the next level. The best beauty products of February 2023 are varied in their uses, but all hone in on upgrading your existing routines to make them easier, calmer, and much more effective.

If you’re dedicating February to reining winter dryness in, new soothing treatments from Peach Slices and Paula’s Choice target irritation, redness, and moisture loss like a love letter to your skin. If your Valentine’s vibe leans more toward big sweeping gestures, it doesn’t get any grander than Guerlain’s impossibly luxe sculpting serum. The matte makeup craze is gaining critical mass with new blurring powders by Danessa Myricks that makes cheeks look full-on filtered, along with the triumphant return of liquid lipsticks, courtesy of MAC. And if you need a reminder to take it easy, OLAPLEX is putting an emphasis on clarifying, “detoxifying” products that leave you feeling light and free.

Ahead, TZR’s ever-growing list of February 2023’s best new beauty products.

February 2023 Skin Care Launches

Best New Cleanser

Best New Skin Treatment

Best New Serum

Best New Moisturizer

Best New Body Wash

Best New Sheet Mask

February 2023 Hair Care Launches

Best New Curl Spray

Best New Hairbrush

Best New Hair Gel

Best New Dry Shampoo

February 2023 Makeup Launches

Best New Eyeshadow

Best New Primer

Best New Blush

Best New Liquid Lipsticks