The #1 Beauty Product You’re Not Using But Should Be

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Anti-aging eye cream? Check. Night moisturizer? Check. A beautifying serum that instantly makes your complexion glow? Uh-oh. If you’re lacking this powerful secret weapon in your beauty cabinet, you’re missing out. A must-have for beauty experts for their ability to brighten, soften and smooth fine lines and wrinkles, beauty serums are one product that should not be omitted from any woman’s daily beauty routine. Apply your serum of choice before moisturizing in the morning and at night and prepare for compliments. Here, we round up 5 facial serums that get the job done. They may be pricy, but we assure you, you’re worth it.

The Magic Is In The Serum

For Uneven Skin Tone

For Fine Lines & Wrinkles

For Improved Skin Texture

For Dry Skin

For Dull, Lifeless Skin