The Beauty Industry is all about reinvention, so keeping up with the latest and greatest releases is a full-time job. More accurately, it’s our full-time job, which is why we’re sharing the best new products across the categories of hair, makeup, and skin care. We also tapped a few of our favorite professionals to share the picks that made it into their kits this year, along with some genius, time-saving tips.
With access to the newest releases from the best emerging and established beauty brands, our editorial team has selected every award-winning product by hand. From primers that keep their makeup in place for long days of appointments, fashion shows, and events to hair products that cultivate coveted, healthy curls, they’ve upended their makeup kits and cleared their vanities to test run every item on the list.
Our judges run the gamut from glitter-obsessives to devout disciples of the barefaced movement. Fittingly, these award-winning picks are diverse, but equally game-changing.
Healthy, cooperative hair is a universal beauty goal, whether you strive for air-dried nonchalance, perfect coils, or a voluminous blowout. These winning products and tools efficiently deliver both immediate and long-lasting benefits.
For anyone who has looked at a child’s skin and felt a pang of (shameful) jealousy, this category is for you. A radiant complexion takes diligent maintenance. Our winners span a breadth of cutting-edge serums, gadgets, masks, and treatments sure to bolster any regimen.
Even world-class professionals swear by affordable beauty buys (just check out our experts’ picks for proof). Ranging from face primers to body exfoliators, these winners are instant classics that retail for $30 or less.