With access to the newest releases from the best emerging and established beauty brands, our editorial team has selected every Beauty Award-winning product on our list by hand. From primers that keep their makeup in place for long days of appointments, fashion shows, and events to hair products that cultivate coveted, healthy curls, they’ve upended their makeup kits and cleared their vanities to test run every item on the list. Get to know their individual beauty philosophies and personal favorites below.

Aemilia Madden

Senior Fashion Editor

"I'm willing to shell out for nicer beauty products, prioritizing natural beauty, because I buy them infrequently. I'm relatively low maintenance, but I believe in sunscreen and a great moisturizer, and still like to get creative with makeup every once in a while."

Aemilia's Picks
  • Good Skin Day Drench & Nourish Sheet Mask

    Peach & Lily

    "When it comes to affordable beauty brands, Peach & Lily is one of my favorites. And as a sucker for staying in on Friday and wearing a sheet mask, these have become my go-to." — Aemilia Madden

  • Flawless Fusion Ultra Longwear Concealer

    Laura Mercier

    "I don't wear much makeup on a daily basis, but every time a red spot is bugging me, I turn to Laura Mercier's concealer. Just a small spot, and it stays on all day." — Aemilia Madden

  • Elevator Music Hand Cream

    Byredo x Off-White

    "When Byredo announced its collaboration with Off-White, I was instantly intrigued. With a name like "Elevator Music" how can you not be curious? I love the scent and have been using the hand cream regularly." — Aemilia Madden

  • No. 4 Bond Maintenance™ Shampoo


    "As both a natural and bottle blonde (gotta keep up those highlights!), maintaining hair strength and health is key for me. I fell in love with Olaxplex's products after underoing their in-salon treatments to repair my locks after going platinum. They truly transformed my hair. I use this at-home shampoo to help moisturize and restore what could easily become damaged locks, which can be used without undergoing the salon treatments." — Aemilia Madden

Angela Melero

Senior West Coast Editor

"I'm a girl's girl to the extreme and have gravitated toward color and shimmering textures since I was 15. While my 9-5 makeup is pretty simple in terms of foundation and shadow, I feel the most myself when I have a pop of color worked into my makeup routine, and a fun lip is my makeup drug of choice all day, every day."

Angela's Picks
  • Scalp Detox

    Bumble & Bumble

    "I don't wash my hair every day. In fact, I wash it about every three days, so by day three, the buildup of dry shampoo, texturizing spray, and everything else can be pretty rough. I discovered this detox foam earlier this year and am literally obsessed. It really helps slough away all the dirt, sweat, and product buildup on my scalp and leaves it feeling squeaky clean." — Angela Melero

  • Detoxifying Charcoal Zit Zapping Dots

    Yes To Tomatoes

    "My face has been oily for as long as I can remember, and has been prone to breakouts and clogging since I was a teenager. I rely on detoxifying facial masks to zap my pores of dirt and oil, but sometimes breakouts are unavoidable. When I feel one coming on, I wear one of these stickers to bed, and they work wonders." — Angela Melero

  • Firm Flesh Thickstick Foundation


    "Another staple in my makeup bag, this lightweight, blendable foundation is perfect for mid-day touchups or right before I dash to an after-work event or meeting. I just swipe, blend, and go. I don't have to worry about chalky, uneven color or anything! The creamy texture melts nicely into my skin and looks nice and au naturel." — Angela Melero

  • Voyage Tri Light


    "I live for Friday nights, because at 32, I've made them my self-care/pampering nights that involve pizza, wine, and all my favorite skincare products that I'm too busy to break out during the week. I love pairing this tri-light device with my fave serum or moisturizer and giving myself a mini facial. After just 10 minutes, my skin looks and feels more radiant and supple. It's become a vital part of my Friday night ritual!" — Angela Melero

Anna Buckman

Shopping News Editor

"I'm pretty lazy when it comes to skincare and makeup, so I stick to a few products that calm and disguise my sensitive and very red skin. I'm pretty much the same when it comes to my hair — it's dry, thick, and falls flat quickly, so I usually only use one or two products in it that will give it volume and add hydration."

Anna's Picks

Julia Weiner

Contributing Editor

"I like makeup that is quick and easy to use and aim to accentuate my natural features with products like bronzer, lip stain, and cream highlighter. My beauty icons include J.Lo and Yara Shahidi, as they both constantly have a natural looking glow."

Julia's Picks

Khalea Underwood

Beauty Editor

"I'm such a creature of habit when it comes to beauty. In this industry, we're privileged to get hordes of samples every day — but I prefer sticking to a handful of straightforward, high-performance products that do the job in a few easy steps and work for day and night."

Khalea's Picks
  • Can't Stop Won't Stop Matte Primer


    "On the rare occasions I do opt to wear foundation, I absolutely need a primer to cut back on shine. Otherwise, it’ll just slide off my face and land in a big oily puddle. NYX’s new primer works just as well as the prestige brands — it sinks into my skin, minimizes my pores, and goes on insanely smooth." — Khalea Underwood

  • Killawatt Foil Freestyle Highlighter Duo

    Fenty Beauty

    If you saw me at any point this summer, then I probably had this on my face. Pink highlighter isn't necessarily meant to be conventional, but I found myself sweeping on Sangria Sunset (the hot pink) nearly every day. It's sheer enough to be worn as a blush, and buildable enough for a gleaming highlight when the opportunity arises.

  • Buttermask For Lips


    "If you're a matte lipstick fiend like I am, then you know how tough it is to achieve a velvety finish when your lips are cracked. Whenever I slather some of this coconut oil and mango butter treatment on at night, my lips are insanely soft (and smoochable) the next morning." — Khalea Underwood

  • True Textures Perfect Coil Oil Gel


    "When I’m wearing my natural hair, I prefer to wash-and-go (co-wash in the shower, use a styler to enhance my curls, and air-dry during the day). But sometimes, curl creams don’t give me the definition that I need… and gels tend to flake. The coconut, marula, and olive oils in this formula gives me good slip and shine, and brings every coil on my head to life." — Khalea Underwood

Laura Lajiness

Contributing Editor

"If there is a deal to be had, I will find it! I'm always making edits to my skincare regimen to get the holy-grail glow and while I don't skimp when it comes to products, I try to be as budget-conscious as possible."

Laura's Picks
  • Ultra Light Pro Hairdryer

    Harry Josh

    "I've been a die-hard Harry Josh fan since getting my first blow dryer a few years ago. It cut my drying time in half and my hair is a lot less damaged and so much smoother as a result. I didn't think the brand could do better, but lo and behold this new ultra light dryer made me adore the brand even more. It's energy efficient and great for travel, too (because I definitely don't go anywhere without it)." — Laura Lajiness

  • Rehab Roller Under Eye Moisturizer

    Rebels Refinery

    "I rarely wear eye cream. In a effort to get myself in a regular routine, I went with a natural formula that's super affordable in case I didn't love it. Turns out, it's awesome! It de-puffs my eyes in the morning and feels super lightweight under makeup." — Laura Lajiness

  • Supermoon Bronzer & Glow Palette

    Lune + Aster

    "I've recently gotten into highlighter, and this new trio is perfect for customizing a glow. I use it in place of blush when I want to keep my makeup routine as simple as possible, but still look refreshed and glowing." — Laura Lajiness

  • Image Skincare Daily Hydrating Moisturizer SPF 30


    "I'm obsessed with sun protection as I am very fair, have sensitive skin, and conscious of the long-term damaging effects the sun has on my skin. This formula is paraben-free, mineral-based, and contains a zinc oxide that absorbs quickly into the skin for broad-spectrum UVA/UVB protection. It's super lightweight and smells incredible, too. It's perfect for everyone, but especially for those with sensitive skin." — Laura Lajiness

Lauren Caruso

Managing Editor

"I spend about 20-30 minutes per day on my skin in the form of cleansing, exfoliating, masking, and applying products like toner, serums, and moisturizers, but I usually do my makeup — which means putting on tinted moisturizer, filling in my brows, concealing where necessary, swiping on mascara, and finishing with a bit of highlighter at my high points — in about 5 minutes flat. I'm pretty similar with my hair: I mask once or twice a week and get regular haircuts, but I spend about five minutes blowdrying, another 30 seconds pinning it into two milkmaid twists, and then I take it down and spray in some texturizer before running out the door."

Lauren's Picks

Mecca Williams

Contributing Market Editor

"I try and always do a bright lip or bold eye when going out, and right now I am obsessed with glossy lids, lined lips, and geometric eye makeup. I don't wear foundation, so that keeps my cleaning routine to a minimum and thanks to small pores my skin is pretty easy. I try and clean my face 3/4 times a week, or everyday if I wear any blush or shadows, and I have finally found an amazing skin therapist, Sam of Dermasaa, who has showed me how to revitalize my skin and keep it healthy through the changing seasons."

Mecca's Picks
  • 100% Virgin Coconut Oil Leave-In Treatment

    Shea Moisture

    "Hair care is super important to me — and my flourishing afro. I always am on the search for a leave-in condition that nourishes my curls and helps keep my styles fresh. I use this leave-in condition in between styles to re-fresh them, and for a 'wash-and-go' option as well! It leaves my hair feeling and looking healthy and bountiful!" — Mecca Williams

  • Nail Polish In Relic

    J. Hannah

    "I love J. Hannah's Nail Polish all round, but my favorite color right now is Relic. It is my go-to summer and fall color. It is the perfect yellow shade that pops with my skin tone!" — Mecca Williams

  • Derma Roller


    "After a jade roller, a derma roller is my next favorite — the ORA one is perfect, not being too harsh on my soft skin. I use this tool only when I am in-between facials or if my skin therapist is overbooked. It works great at plumping my skin, removing any blemishes, and targeting fine lines. After using this tool, I try to give my face moisture to balance out the process." — Mecca Williams

Nicky Deam

Contributing Style Director

"I'm fair skinned but I gravitate towards sheer, moody colors when it comes to makeup. Berry lip stains and dirty mauve cream blushes are my stalwarts. I won't leave home without sunscreen and undereye concealer and I swear by regular highlights and hydrating hair products. There's also no skincare gadget I won't try — I'm particularly partial to LED light masks and microcurrent tools and am in the process of making my entire routine organic."

Nicky's Picks
  • Texture Reform Gentle Resurfacing Serum

    Shani Darden

    "I've always been intimidated by retinol because I have sensitive skin, but this new formulation gently delivers all the same benefits without the irritation. I use it at night under a moisturizer to keep my skin hydrated." — Nicky Deam

  • Self-Tanning Drops in Green

    Isle Of Paradise

    "This is the first color-correcting tanning line, plus it's 100 percent organic. The green drops are formulated to reduce redness, calm the skin, and give you a medium glow. You can travel with them and add them to your regular moisturizer. It's my alternative to foundation." — Nicky Deam

  • Mixed Feelings Leave-In Blonde Toning Drops


    "As a blonde, I'm constantly fighting brassiness. I mix a few drops of this into my leave-in conditioner and it perks my highlights right up." — Nicky Deam

  • Lumify Redness Reliever Eye Drops


    "I've worn contacts since I was 11 and have really sensitive eyes that are constantly red from strain (thanks, technology, air conditioning, and dry air). This new formula lasts for 8 hours and doesn't use the harmful redness-correcting science of every other over-the-counter eye drop — which means your eyes aren't twice as red when they wear off." — Nicky Deam

Ruby Buddemeyer

Associate Celebrity Editor

"My favorite part of my day is the very second I get to wash my face and slather on my favorite serums and moisturizers. My hair and makeup routines are minimal, but I have a penchant for all things skin care. I experiment with new products frequently, but I have a strict criteria for what formulas earn a permanent spot in my lineup."

Ruby's Picks
  • No-Frizz Instant De-Frizzer

    Living Proof

    "My short, wavy hair does not agree with humidity (or any weather, for that matter), but a quick spritz of this conditioning spray ensures that it doesn’t frizz and poof the second I walk out the door. Bonus: The spray leaves my hair smelling ridiculously good between washes." — Ruby Buddemeyer

  • Lip Velvet Crush Sheer Matte Lip Stain


    "Lipstick is the one makeup product I can’t get enough of (I literally have a drawer underneath my bed dedicated to my favorite shades), and I fell hard and fast for this lightweight, matte stain from Burberry. The formula is rich and creamy upon contact, but it quickly dries into a comfortable, matte wash that lasts through my morning coffee and lunch." — Ruby Buddemeyer

  • Auto Correct Brightening And Depuffing Eye Contour Cream

    Sunday Riley

    "Until I got my hands on Sunday Riley’s Auto Correct, I was of the belief that eye creams were a gimmick (yes, the skin surrounding your eyes is delicate, but does it really need its own moisturizer?). This caffeine-spiked formula has certainly proved me wrong, considering a tiny dollop is all it takes to tighten and plump my tired, puffy eyes." — Ruby Buddemeyer

  • Oribe Serene Scalp Balancing Conditioner


    "I’ve never seen a dry scalp or dandruff conditioner nearly as chic as this new release from Oribe — the millennial pink bottle sits pretty in my shower and hydrates and soothes my itchy scalp." — Ruby Buddemeyer