With a clientele ranging from Beyoncé to the Kardashians, a combined social following of over 3.5 million, and an arsenal of genius tricks from decades in the industry, these pros possess an abundance of insider intel. We got them to spill which new products made it into their kits this year.
Hairstylist & Founder of Ouai Haircare
A celebrity hairstylist with a fiercely loyal clientele that includes the Kardashians, Gigi and Bella Hadid, and Chrissy Teigen, Atkin launched her online magazine ManeAddicts.com in 2014 to provide readers with tips, product reviews, and tutorials from professionals. Her line, OUAI, which debuted in 2016 and features a range of multi-use hair and supplement products, has quickly garnered a cult following.
"I strongly believe that healthy skin and hair starts from within. For years I was sending clients to the health food store to buy supplements and vitamins before I came out with OUAI Hair Supplements."
"I like to keep beauty products like Summer Friday’s Jet Lag Mask in the fridge — it adds to the cooling and depuffing effect."
Sir John concentrated in art history, print-making, and sculpture in college. Thanks to his education in brush strokes and nuances of color and shading, he eventually entered makeup artistry. He assisted Pat McGrath, and at a fashion show he met his now muse and client Beyoncé. Throughout his career he has contributed to countless esteemed editorials and counts the likes of Priyanka Chopra, Serena Williams and Ashley Graham among his clients.
"Contrast is key to a great makeup look — it's one of my biggest beauty rules. When creating a super dewy skin look, opt for matte lips or matte shadow, or, on the flip side, if you’re doing dewy shimmery eyes and lips, try a more matte skin look. This contrast gives visual interest and dimension to every look."
"To achieve a perfectly blended, airbrushed finish, I apply foundation to slightly damp, moisturized skin so it melts into the face instead of sitting on top of it. It’s also best to apply makeup by a window with good natural light to ensure everything is blended."
A passion for simple, yet effective solutions earned Shani Darden the trust of celebrity clients like Rosie Huntington-Whiteley and January Jones. She parlayed her years of clinical expertise and training in skin care innovation into the creation of her namesake line in 2013, which features simple, easy-to-use, and effective products.
"'Less is more’ has been my philosophy for years. If you are using too many products at once, they may not work as well as they would on their own. Keeping a simpler routine is not only more affordable, but it helps to make sure that you actually stick to it. A routine doesn’t need to be complicated to be effective!"
"I love to exfoliate lips with a toothbrush and a little water! I follow it by applying my favorite lip balm or lip mask to keep them hydrated and plump."
After studying nail design in her native Japan, Yasuda relocated to New York in 2007. Her talent for creating innovative nail art quickly drew the attention of the U.S. beauty industry. She began collaborating with brands like Chanel on their campaigns and magazines like Vogue and V on their editorial shoots. She has also amassed a celebrity clientele that includes Madonna, Lady Gaga, and Emma Stone.
"Taking care of your nails is really important — they’re an instant reflection of how well you take care of yourself. A manicure, no matter how simple or extravagant, naturally gives you more confidence and creates a more polished image."
"To keep hands and nails healthy between manicure appointments, I like to apply a cuticle oil before bed. Not only does it strengthen nails over time (promoting growth), it also refreshes and hydrates hands."