What To Expect On Amazon Prime Day: Times, Dates, & Deals
Amazon’s annual Prime Day sale is back and bigger than ever this year, just in time to kick off the summer shopping season. Though the sale is typically held in July, Amazon Prime Day 2021 will begin on Monday, June 21 at midnight PT and end on Tuesday, June 22 at 11:59 PM PT. Amazon also announced a slew of early Prime Day deals that start now and will run through June 20. That means nearly a month of incredible deals on fashion, beauty, home, tech, and more — with discounts as steep as 80% off.
Prime Day is exclusive to Prime Members — but you can sign up for a 30-day free trial to get in on the deals if you’re not quite ready to subscribe permanently. So why not take advantage of the mega-sale to handle all your warm-weather shopping in one fell swoop?
This brings us to the best things to buy on Prime Day 2021: According to a press release from Amazon, this year the online retailer is bringing shoppers over 2 million deals across all categories, including fashion, beauty, tech, home goods, and more. Expect new product launches and never-before-seen exclusives on streaming platforms like Amazon Music and Prime Video, as well.
If last year’s record-breaking Prime Day is any indication (that sale surpassed $3.5 billion in sales across 19 countries), this year’s sales will be huge. The Echo Dot smart speaker was the number-one selling item last year, but other highlights included WELEDA skin care, apple cider vinegar gummies, scented candles, and electric toothbrushes. This year, there will also be plenty of discounts on subscription services like Audible and Kindle, and premium fashion brands like Calvin Klein and Shopbop — and the best Prime Day beauty deals for 2021 are expected to be better than ever. Just remember that, even though new sales will be dropping constantly, the best Prime Day deals tend to sell out quickly — so this sale is all about acting fast.
This year, Amazon is launching an Amazon Prime Day Small Business initiative to encourage buyers to shop small. According to Amazon, Prime members who spend $10 or more with select, domestic small businesses on Amazon will receive a $10 credit that they can use on Prime Day. That promotion runs from June 7 to June 20.
For all your other Prime Day-related questions, read through our FAQ below. And don’t forget to keep checking back here, because our editors will be working around the clock to update the best Prime Day deals as they go live.
When is Amazon Prime Day?
Prime Day 2021 will officially start on Monday, June 21 at midnight PT and end on Tuesday, June 22 at 11:59 PM PT. That being said, you can also score great early Prime Day deals throughout the month of June including four months free of Amazon Music Unlimited and discounts on brand-name electronics and appliances.
How Long is Amazon Prime Day?
Early deals will start June 1st, but the Prime Day 2021 main event will run for a full 48 hours. If the sale is anything like last year, you’ll want to act as quickly as possible because the best deals tend to sell out fast.
What Are The Best Things To Buy During Amazon's Prime Day Sale?
The best Prime Day deals span all categories: You’ll be able to snag designer clothing, cult-favorite beauty products, buzzy tech gadgets, and just about everything for your home, ranging from outdoor grills and robot vacuums to Nespresso machines and Dyson vacuums. Prime Day is also a great time to stock up on household goods and other necessities, like paper towels and disinfectant wipes, since almost every category will be featuring tons of items on sale. Prime members can also snag deals and exclusive benefits on Amazon platforms like Audible, Kindle, Prime Gaming, Wondery+, and Amazon Prime.
What Other Sales Can We Expect On Prime Day?
Amazon competitors like Target, Best Buy, Walmart, and Kohl’s have gotten savvy to the popularity of Prime Day, so historically, they’ve run their own massive sales events on or around Prime Day. Sometimes, these rival sales events undercut Amazon Prime in certain categories, like Best Buy’s huge discounts on 4K TVs and smart gadgets. Be sure to check out those stores for more information on these Prime Day-alternative sales.
Sign up for Amazon Prime.
You need to be a Prime member to participate in the Prime Day sales, but you can easily sign up for a free, 30-day trial (and receive all the Prime Day perks!) if you’re not already a member. If you decide you don’t want to continue your Prime Day subscription following the sale, you can cancel anytime during the trial period.
Watch the lightning deals.
Lightning Deals are often the best deals on Prime Day, but they only last for a few hours. So keep an eye on Amazon’s Today’s Deals page to find out what’s going to be on sale next.
Be warned: When you add a Lightning Deal to your cart, you only have 15 minutes to check out before it’s removed — so make sure you act fast!
Create a watchlist.
If you have a specific product in mind, you can download the Amazon App and create a watchlist of the items you’re looking to buy. If the product winds up going on sale, you’ll receive a push notification to alert you.
Want a sneak peek at discounts? Starting June 18th, you can ask “Alex, what are my deals?” for early access to Prime Day sales.
Check out our curated deals.
If you feel totally overwhelmed by Prime Day and the sheer amount of items on sale, let us help you. Our editors will be working around the clock to find the best Prime Day deals, so keep checking back here for regular updates.
Our commerce team may be hard at work bringing you the best deals on Prime Day, but that doesn’t mean we’re not participating in the sale, too — it’s just too good to pass up!
Last year, we scored some incredible deals on products we use on a daily basis, like these slim velvet hangers that make our closets look stylish and tidy. This handheld steamer isn’t the sexiest purchase ever, granted, but it makes quick work of smoothing out silk, linen, and other crease-prone clothing.
Though Amazon Prime isn’t just an opportunity to save on home goods. Our editors also snagged some amazing fashion and beauty products last year, like this cult-favorite one-step hair dryer and volumizer, and a scalp rinse from R+Co that promotes shiny hair and stronger hair growth. And if you haven’t yet experienced the next-level comfort of this seamless Calvin Klein bra or a versatile, dadcore-chic crewneck sweatshirt, now’s your chance to try them on the cheap.
We’re not-so-patiently awaiting what else we can score this year — and, rest assured, we’ll be alerting you to all the surprising deals Prime Day 2021 has to offer.