What To Expect On Amazon Prime Day: Times, Dates, & Deals

Amazon Prime Day 2020

Amazon’s annual Prime Day sale is back and bigger than ever this year, just in time to kick off the holiday shopping season. Though the sale is typically held in July, Amazon Prime Day 2020 will begin on Tuesday, October 13 at midnight PT and end on Wednesday, October 14. That means two full days of incredible deals on fashion, beauty, home, tech, and more — with discounts as deep as 80% off.

Prime Day is exclusive to Prime Members, but don’t worry, because you can sign up for a one-week free trial to get in on the deals if you’re not quite ready to subscribe permanently. So why not take advantage of the mega-sale to take care of all your holiday shopping early?

Which brings us to the best things to buy on Prime Day 2020: According to a press release from Amazon, this year’s highlights include 4K smart TVs, Martha Stewart home decor, BLACK+DECKER outdoor tools, and clothes, shoes, and accessories from Shopbop, featuring brands like Calvin Klein, Splendid, Alo Yoga, and ASTR The Label. There will also be plenty of discounts on Amazon tech gadgets and subscription services like Audible and Kindle Unlimited, while the best Prime Day beauty deals for 2020 are expected to be better than ever. Just remember that, even though new sales will be dropping constantly, the best Prime Day deals tend to sell out quickly — so this sale is all about acting fast.

For all your other Prime Day-related questions, read through our FAQ below. And don’t forget to keep checking back here, because our editors will be working around the clock to update the best Prime Day deals as they go live.

The Latest Prime Day News & Deals

Amazon Prime Day 2020 FAQ:

When is Amazon Prime Day?

Prime Day 2020 will start on midnight PT on Tuesday, October 13 and end at 11:59 PT on Wednesday, October 14, according to an Amazon press release.

How Long is Amazon Prime Day?

Prime Day 2020 will run for a full 48 hours. But if the sale is anything like last year, you’ll want to act as quickly as possible, because the best deals tend to sell out fast.

What Are The Best Things To Buy During Amazon's Prime Day Sale?

The best Prime Day deals span all categories: You’ll be able to snag designer clothing, cult-favorite beauty products, buzzy tech gadgets, and just about everything for your home, ranging from outdoor grills and robot vacuums to Nespresso machines and Dyson vacuums. Prime Day is also a great time to stock up on household goods and other necessities, since just about every category will be featuring tons of items on sale.

Tips For Getting The Best Prime Day Deals

Sign Up For Amazon Prime.

You need to be a Prime member to participate in the Prime Day sales, but you can easily sign up for a free, one-week trial (and receive all the Prime Day perks!) if you’re not already a member. If you decide you don’t want to continue your Prime Day subscription following the sale, you can cancel anytime during the trial period.

Click here to sign up for a one-week free trial of Amazon Prime

Watch the lightning deals.

Lightning Deals are often the best deals on Prime Day, but they only last for a few hours. So keep an eye on Amazon’s Today’s Deals page to find out what’s going to be on sale next.

Be warned: When you add a Lightning Deal to your cart, you only have 15 minutes to check out before it’s removed — so make sure you act fast!

Create a watchlist.

If you have a specific product in mind, you can download the Amazon App and create a watchlist of the items you’re looking to buy. If the product winds up going on sale, you’ll receive a push notification to alert you.

Check out our curated deals.

If you feel totally overwhelmed by Prime Day and the sheer amount of items on sale, let us help you. Our editors will be working around the clock to find the best Prime Day deals, so keep checking back here for regular updates.