Food. Culture. History. Architecture. When it comes to reasons to get out of town, every traveler has their own “why,” their personal motivator or point of interest to lure them from their comfort zones. In recent years, however, a common denominator is surfacing in the travel industry and it has nothing to do with bowls of fresh pasta or historical landmarks.
No, it seems a considerable uptick in wellness tourism, travel associated with the pursuit of maintaining or enhancing one's personal wellbeing, is coming into play. In fact, the niche sector was valued at $815 billion in 2022 and has since been steadily expanding at a compound annual growth rate of 12.42%.
Ahead, TZR explores the properties, destinations, and unique experiences that are driving this growth and changing the way travelers unwind. From luxury Nordic eco farms and silent retreats to hot sand baths, no stone is left unturned.
