Why We Love It The Expert Mascara has a weightless formula that’s buildable and leaves lashes their fullest and while being soft to the touch- even after multiple applications. It is formulated with Japanese camelia oil to fortify lashes and make them more elastic and resilient. The exclusive two-sided brush was designed to mirror Kevyn Aucoin’s unique “sweeping” mascara technique of lashes outward and upward. The arched topside is perfect for thickening and separating, while the defined underside lifts and lengthens for a full, faux lash look. The two sided brush technique of outward & upward: 1) Arched topside thickens and separates. 2) Defined underside lifts and lengthens. How To Use Concentrating mascara at the base of the lash root, then sweeping outward and upward creates a thicker lash look with the ends separated and the base well defined Place The Eye Lash Curler as close to the base of the lashes as you can get, squeeze tightly for a few seconds, release and then walk the curler out along the length of the lashes, squeezing as you go. Tips: For the maximum false lash look, apply at least 2 coats of this mascara, reversing side of applicator brush with each application. To achieve Kevyn's famous (butterfly lash look), apply a 3rd coat of this mascara just to outer lashes on the upper lash line, working just the top of the brush up and out. Pairings: Use The Expert Mascara with The Eyelash Curler. Use The Expert Mascara with The Precision Liquid Liner. Use The Expert Mascara with The Lash Collection. Ingredients - Paraben free - Fragrance free - WATER / AQUA / EAU, SYNTHETIC BEESWAX, POLYETHYLENE, STEARIC ACID, GLYCERYL STEARATE, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, ORYZA SATIVA (RICE) BRAN WAX, POLYBUTENE, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANOL, HYDROXYETHYLCELLULOSE, CAMELLIA JAPONICA SEED OIL, GLYCERIN, MYRISTOYL PENTAPEPTIDE-17, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, 1,2 HEXANEDIOL, CAPRYLYL GLYCOL, BENZOIC ACID, SODIUM BENZOATE, IRON OXIDES (CI 77499) - Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.