PSA to beauty lovers who were planning on doing all their holiday shopping on Black Friday: You might want to rethink your plans. Ulta's Holiday Haul sale is happening now — and it's chock full of steals on drugstore brands and affordable finds that are marked down so much, many cost less than your daily oat-milk latte.
And no, it's not just a bunch of obscure brands you've never heard of. Included in the sale, which runs from Nov. 10 through Nov. 17, are highly rated products from NYX Professional Makeup, Millie Bobby Brown's new line Florence By Mills, and classic brands like CoverGirl. The discounts are available in store and online, and run up to 50 percent off (yes, seriously). In other words, it's time to start stocking up.
Personally, I'm starting by snagging some holiday-party essentials. NYX's Soft Matte Lip Cream has been my favorite long-lasting liquid lipstick since high school (it does. not. budge.), and it's only $4.55 during the sale. I'll take 10, please.
Ardell lashes are another longtime go-to of mine, and since select lash brands are 30 percent off in the Holiday Haul, I've already added the Natural Multipack 110 and Duo Lash Adhesive Clear to my cart — it's a combination that's never let me down (read: never fallen off during a party).
And there are products that everyone else loves, too (though I know my own favorites have plenty of other fans). CoverGirl eye products are 40 percent off, with cult favorites like its LashBlast Volume Mascara marked down to $5.39, and its highly rated Eyeshadow Quads at just $4.79. In terms of skin care, Ulta's offering 30 percent off Botanics' Organic Collection, which includes a hydrating facial oil with a near-perfect rating that's on sale for $12.59, and a toning spritz with tons of five-star reviews for $7.69.
I could go on — but I'll let the deals speak for themselves instead. Ahead, nine of the best to snag before the sale is over.