This ‘90s Makeup Trend Was All Over Paris Fall/Winter 2020 Fashion Week


There are certain makeup standbys that you expect to see come out of Paris Fashion Week — soft contouring, red lips, and flushed cheeks are mainstays of the stereotypical French girl look. And there's a reason they always pop up. They're flattering, and tend to complement the clothes that are shown gorgeously. But there's always an itch for something a little out of the ordinary, something that will be a break from the typical beauty looks. Luckily, the makeup trends from Paris/Fall 2020 Fashion Week seem to be delivering just that.

Sure, there are still your typical crimson lips and subtle contouring. They're always going to be in style. But this season, makeup artists seem to be getting a little bolder, painting the models in looks that you'd typically see in New York or London. Bright, watercolor shadows have popped up on multiple runways. There have even been subtle nods to the '90s, with chunky kohl liner on top and bottom lash lines.

Classic French beauty will never go out of style, of course, but it's always nice to see Parisians take a step outside of their comfort zones. So why not take your cues from them the next time you're messing around with your makeup? A little creativity never hurt anyone.

PFW Fall/Winter 2020 Makeup Trend: Metallic Shadows


Seen at: Altuzarra, Guy Laroche

Get the look: Your gilded, shimmery shadows are coming back for fall, according to the runways at Paris Fashion Week. At Altuzarra, lead makeup artist Tom Pecheux showed a series of sparkling shadows that kicked out into a cat eye. The dual-hued colors were courtesy of MAC's Dazzleshow Extreme Shadow in Emerald Cut and their newest color, Celebutante.

MAC Dazzleshow also got some shine over at Guy Laroche, where makeup artist Kabuki created graphic liner shapes with the shadow. He mixed the brand's Mixing Medium Water Base with Dazzleshow in Objet D'Art, which will be available this spring.

PFW Fall/Winter 2020 Makeup Trend: Watercolor Eyes


Seen at: Andreas Kronthaler for Vivienne Westwood, Dries Van Noten, Maison Margiela

Get the look: Bright, neon eyes are making a major comeback — so give your neutral makeup palettes a rest. At Dries Van Noten, makeup artist Inge Grognard painted on shades of blue, yellow, pink, and gray in blocked shapes, giving a diffused, yet geometric, look. Maison Margiela showed a similar look, with makeup artist Pat McGrath applying graphic lines in bright hues. To keep the focus on the eyes, she enlisted her Skin Fetish: Sublime Perfection Concealer System.

And at Andreas Kronthaler for Vivienne Westwood, MAC makeup artist Isamaya Ffrench painted on a series of pastel shades on the eyes, from creamy oranges to bright lilacs. The purple shadow in question? MAC's eyeshadow in #Humblebrag.

PFW Fall/Winter 2020 Makeup Trend: Updated Red Lips


Seen at: Lanvin, Saint Laurent, Kenneth Ize

Get the look: It's time to face facts: Red lips will never not be a trend in Paris. But there were slight variations of crimson pouts this season. At Lanvin, glossy red lips fit right in with the '40s beauty look. Kenneth Ize opted for a deeper, more wine-hued shade — perfect for your evening red lip.

But at Saint Laurent, things were kept fairly classic in the red lip department. Makeup artist Tom Pecheux opted for the brand's Rouge Pur Couture The Slim Matte Lipstick in No 21 Rouge Paradox, applied straight from the tube. "When you have [those] kind of lips, you don’t really need anything else," he said.

PFW Fall/Winter 2020 Makeup Trend: '90s Liner

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Seen at: Celine, Olivier Theyskens, Dior, Chloé

Get the look: The '90s are back — and not just in regards to clothes. At Dior, Peter Philips, creative and image director of Dior Makeup, opted for a thick black line around the lids. "[Grazia Chiuri, Dior's creative director] said she loves my eyeliner, and wanted a variation of my lines," he said. So he sketched on thick lines with the Dior's Diorshow On Stage Liner in Matte Black.

Chloé had a lot of different looks to account for the many different faces of a Chloé girl. But for the black water-lined eyes that a handful of models received, makeup artist Pat McGrath sketched on her Blk Coffee PermaGel Ultra Glide Eye Pencil. And at both Celine and Olivier Theyskens, smudgy, graphic eyeliner took center stage.

PFW Fall/Winter 2020 Makeup Trend: Visible Contour

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Seen at: Koché, Mame Kurogouchi

Get the look: After years of more subtle takes on contouring, a more high-contrast version of the look is coming back. At Mame Kuroguchi, cheeks were hollowed out with bronzer and only blended a bit, ensuring the audience was able to see the contouring.

Koché had a similar look, with highlighter and contour on full display. Makeup artist Terry Barber said that the look was inspired by "slightly dark, cinematic drama, as if in a David Lynch movie." He used MAC Paintsticks to create custom shades that were a little darker than the models' natural skin tones. "The color was washed above and below to replicate natural shadow and depth," he said.