Unpopular opinion: London Fashion Week is the best Fashion Week. Sure, New York is edgy, Milan is sexy, and Paris is, well, Paris — but London has history. Refined royalty and rock-star rebellion are built into its DNA, and designers reinterpret these contrasting influences season after season (see: Vivienne Westwood’s signature mix of bustle skirts and graffitied tees). For SS20, it was the London Fashion Week Spring/Summer 2020 hair trends that drove this juxtaposition home.
Take the shellacked, slicked back hair at Victoria Beckham, Emilia Wickstead, and Christopher Kane. On, say, a male Downton Abbey character? Classic in the purest sense of the world. But on a woman, paired with a flowing tent dress or ruffled blouse, the look is quietly rebellious. “The hair at Victoria Beckham this season is very chic, beautiful, and slightly masculine,” Guido Palau, Redken’s Global Creative Director and the hairstylist responsible for the look, tells The Zoe Report via press release. “The overall feeling is very groomed, pulled together, adult, and rich.” And, I would add, subversive — in a way that only the Brits can be.
Ahead, five of the best hair trends from the runways of London Fashion Week — all innovative, all wearable, and all bound to big for the season ahead.
The Middle Part
The middle part is back, as seen at Burberry and Erdem. “We’re celebrating individuality at Burberry this season,” Palau said of the loose, middle parted strands. “I’m using Redken Extreme Play Safe to heat protect the hair and give a luxe finish. I’ve added some bends in the hair with a curling iron.” At Erdem, the middle part was paired with a low chignon and accessorized with statement earrings.
All The Braids
At House of Holland, Roksanda, Bora Asku, Christopher Kane, Ashish, and Erdem, it was all about the braids. There’s really no wrong way to plait for SS20 — whether you prefer pigtails, cornrows, or a slept-in side braid.
Sleek & Slicked Back
Last season's wet-look hair gives way to this season's sleek and slicked back trend. All you need is five minutes in the morning and a healthy dose of hair spray. “Rake your hair back with your fingers and pull it into a low ponytail at the nape of your neck,” Palau instructed. “Secure, and using bobby pins, secure lengths into a chic chignon. Spritz Redken Fashion Work 12 Hairspray all over for light, workable hold.”
Deep Side Part
Middle part not your thing? Not a problem. Marta Jakubowski and Ports 1961 shined a spotlight on the side part — the deeper, the better. “I’ve side-parted the hair and tucked it behind their ear on one side,” Palau explained. “To add additional effortless texture, I’ve sprayed Redken Dry Texture Triple Dry 15 throughout the girls’ lengths and tousled with my fingers for a cool-girl vibe, finishing with a few spritzes of the Redken Triple Pure 32 Hairspray for high hold without the crunch.” For extra edge, secure one side close to the scalp (almost like a faux-shave) and let the other flow freely.
Behold, the most low-key high-fashion look ever: the unbrushed trend. Vivienne Westwood and Marques’Almeida both presented models with undone, slightly-bushy, never-seen-a-brush hair — and honestly? Paired with tailored separates and silk ball gowns, the vibe is oddly chic.