The Fashion & Beauty Brands Donating Money In The Wake Of George Floyd Protests
A single Instagram post can get lost on an ordinary day. On a weekend with more than 140 cities protesting the death of George Floyd — the 46-year-old Black man killed by the Minneapolis Police Department — it is near impossible to keep up. Still, noting which fashion and beauty brands are donating money in the wake of Floyd's death is of the utmost importance.
Over the end of May weekend, the anonymous beauty industry collective Estée Laundry shared a list via its Instagram compiled by @Hapaskin titled "brands that have committed financial resources to support the fight to end police brutality against black people." As Monday brings in a new week, this list is expanding, with more brands donating to bail funds, anti-racism organizations, and more. Many continue to shed light on the deaths of other Black people, including Ahmaud Arbery, Breonna Taylor, and Tony McDade, emphasizing the grief felt and showcasing why protestors have felt the need to act.
Below, 18 fashion and beauty brands who have made donations, and where the money went.
According to an Instagram post on May 30, Glossier will be splitting a $500,000 donation between Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We The Protesters. Additionally, the beauty brand has shared that it'll be "allocating an additional $500k in the form of grants to Black-owned beauty businesses," with "more details to come" in June.
NYX Professional Makeup
The beauty retailer itself shared on May 30 that it will be donating an unspecified amount to the Equal Justice Initiative.
Jewelry and nail polish brand J.Hannah posted on May 30 all proceeds from sales of its Dune nail polish via its website "will be donated to human rights non-profits forever," with the first donations made to the Minnesota Freedom Fund, Los Angeles Community Action Network (LA CAN), and the NAACP.
The exotic leather handbag brand Laurus noted in a press email that it has pledged to donate 100 percent of June profits to the NAACP, the Know Your Rights Camp COVID-19 Relief Fund, Black Lives Matter, and Show Racism the Red Card.
On May 30, K-beauty brand Glow Recipe shared via Instagram that it donated $10,000 to Black Visions Collective.
Celebrity hairstylist and beauty brand founder Kristin Ess posted on May 28 via Instagram that she would be donating an unspecified amount to Black Girls Code, Spelman College, and The Innocence Project.
Activewear and lifestyle brand lululemon shared on May 29 that it's donating $100,000 to the Minnesota Freedom Fund.
Makeup giant Maybelline posted on May 30 that it would be donating an unspecified amount to the NAACP.
On May 31, Supergoop! shared via Instagram that it's donating an unspecified amount to the ACLU.
(Update: Supergoop! will be donating to the NAACP as of June 1.)
Parade, a fan-favorite underwear brand, donated an unspecified amount to the Minnesota Freedom Fund according to a May 29 Instagram post.
Beauty Bakerie, a cult-favorite makeup brand, shared a screenshot via Instagram Stories of an unspecified donation made to AWARE-LA, Brooklyn Community Bail Fund, Chicago Community Bail Fund, Minnesota Freedom Fund, and Louisville Community Bail Fund.
The beauty brand e.l.f. Cosmetics wrote on Instagram May 31 that it will be donating $25,000 to Color Of Change.