One of Target's perfumes has amassed a cult following since its debut in January of 2018. It's described as a floral scent, with notes of black currant's dark fruitness and amber's warmth. The formula is vegan and cruelty-free, and made with essential oils and without parabens, phthalates, or propylene glycol. It's called the Queen Bee from Target's in-house fragrance brand Good Chemistry, and it retails for $9.99 per spray bottle. Don't let the low price trick you into not buying it; the best cheap perfumes prove that the fragrance industry is changing.
No matter if it's sold in a traditional perfume bottle, packaged as an easy-to-use body spray, or slipped into a rollerball, fans are obsessed with Good Chemistry's Queen Bee. You can track how often the scent sells out by reading the online review sections, or by looking at Good Chemistry's Instagram — someone (or, more likely, quite a few people) will have commented about how they need a restock ASAP.
Queen Bee isn't the only home run Good Chemistry has hit. The cult perfume is just one scent from Vibrant and Playful, one of four collections from Good Chemistry. Each collection has packaging in-tune with the four personalities that inspired the line: Vibrant and Playful is fresh and abstract, Good and Grounded is natural and ornate, Cool and Collected is earthy and unisex, and Confident and Charming is floral and sweet.
Good Chemistry's ability to appeal to unique personalities may be what makes it so wildly popular. In an article discussing the fragrance business, Fragrances of the World's Michael Edwards told the BBC that making you feel special is the most important thing a perfume should do.
And what could be more special than finding a $10 perfume on your next Target run that feels like it was made just for you? Or going to Urban Outfitters and spying a crystal-themed perfume for $24, or snagging a Vera Wang perfume at Walgreens on sale for $24.99? These top-rated perfumes are lurking in unlikely places, so try them out when you spot one at the store; Vera Wang's Embrace does have over 1,100 5-star reviews.
Below, eight perfumes under $30 with seriously glowing reviews. Find the one that speaks to you, and go ahead and buy it while you can — you never know when a cheap perfume's cult following will make it sell out.